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Deactivate SEO

Describes when to disallow search engine optimization in Optimizely Configured Commerce.

A strong SEO (Search Engine Optimization) result is a fundamental component to a B2C commerce strategy. However, unlike B2C, some B2B commerce strategies do not benefit from site SEO capabilities. Below are examples of when not to allow indexing by a search engine crawler in Optimizely Configured Commerce. In these cases, turning off search indexing on some site pages or turning it off on the entire site prevents unwanted exposure to secured information.

In most cases, deselecting all or partially restricting SEO from a site is closely connected to the client/customer relationship. Payment terms, such as purchase orders, contractual pricing, and complex supply needs require a deeper relationship than simpler B2C direct purchasing. These various and complex B2B purchasing issues greatly affect a client's B2B website strategies, and may dictate the level of commitment to SEO.

Deactivate search for products that are contractually priced or pricing is shared selectively

When items are contractually priced per customer, or when a client wants to keep pricing protected behind an account login, having product-related pages deselected from search indexing prevents those sites from being crawled. It also prevents those sites from being added to the website's indexed sitemap that is sent directly to the search engine.

  1. Access SEO Settings in the Admin Console > Websites > click Edit for the desired website > click the SEO finger tab.
  2. Click the Hide all products from the search engines toggle.
  3. Click Save.

Deactivate search if the website is behind account authorization

Many sites require an account to be set up with billing information or price contracts before a customer can access any part of the website. In this instance, SEO should be disabled completely in the Admin Console.

  1. Access SEO Settings in the Admin Console > Websites > click Edit for the desired website > click the SEO finger tab.
  2. Click Deselect All to make all CMS pages unseen to search engines.
  3. Click Save.