Personalize content

You can use the built-in audience functionality to apply personalization to content on your website.

Through personalization, you can individualize content displayed to online visitors instead of showing the same message to everyone. Personalization can be applied to an individual visitor or a segment of visitors. Personalization can be manually configured from the user interface.

Audiences – manual personalization

Using audience-based criteria, you can manually target content. You can, for example, design a product banner, landing page, or registration form specifically for first-time visitors or visitors from a geographic region or market.

Audience personalization (rule-based personalization) uses incoming HTTP request data from visitors to identify, for example, device, location, and number of page visits. You create audiences based on desired criteria and use these to target content for visitor segments.

Many predefined audience criteria are available, and you can develop your criteria. See Create custom audience criteria.