Personalize content

Content personalization displays content to visitors based on who they are and how they interact with the site. Instead of showing the same message to everyone, target content to individual visitors or visitor segments directly from the CMS UI.

Audiences – manual personalization

Audiences target content to specific visitor segments based on rule-based criteria. Design a product banner, landing page, or registration form for first-time visitors, visitors from a geographic region, or visitors from a specific market.

Audience personalization evaluates incoming HTTP request data to identify attributes such as device type, location, and number of page visits. Define audiences from the criteria that match the targeting goals, then assign personalized content to those segments.

Optimizely CMS 13 includes many predefined audience criteria, and you can develop custom criteria. For details, go to Create custom audience criteria.