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Dev Guide

Optimizely Connectors Directory

Describes the Optimizely Connectors Directory where you can find additional solutions; applications, integrations, and connectors to Optimizely, that broaden the digital experience into a complete solution.

The Optimizely Connectors Directory lists apps and integrations that extend your Optimizely products.

The Optimizely Connectors Directory includes the following types of apps and integrations:

  • Third-party MarTech and back-office connectors – Apps that exchange data between Optimizely and third-party systems, or let third-party systems operate within the Optimizely environment on the presentation, application, or data tiers.
  • Presentation layer apps – Apps that add JavaScript or tags to the HTML presentation layer of Optimizely CMS and Commerce websites.
  • Embedded apps – Apps that add capabilities to the Optimizely editor UI or enhance existing capabilities within the platform.

Optimizely verified app

The following options are available for listing apps.

  • Apps or integrations embedded directly into the code of an Optimizely customer website.
  • Deployable as a NuGet package.
  • Accompanied by documented test cases and associated support documentation.
  • Compliant with Optimizely security, UI, and integration standards.
  • Subject to quality assurance by the tech partner.

Optimizely certified integration

The following options are available for integrations.

  • Integrations built on publicly available Optimizely APIs or JavaScript on a site.
  • Not directly integrated into the code of a customer website.
  • Certified through a design review with the Optimizely Connectors team that demonstrates the integrated solution capability.