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## Work with personas

Contextual content can be used to manage which customers can view content. For example, it may be necessary to display a unique set of content to preferred or current clients versus new clients, such as with loyalty program information.

Change or display different sets of content for users by following the steps below:

  1. Click **Show CMS** in the upper-left-hand corner of the website.


    To change content in the **CMS,** a user must be assigned a content editor, content approver, or content administrator role. An administrator by default does not have access to create content.

  2. On the right side of the screen, there is a drop-down menu where the personas are modified. Click that drop-down field to select a persona.


  3. On the left side of the screen click **Content Tree** and **Edit**.

  4. Add the additional content by clicking the **Content** tab. Doing so populates an **AddWidget** menu. For **Item Type** select **Rich Context** and click **Next.**

    The template can be modified as needed for business purposes.

  5. Add the content in the **Body** section and click **Save. **

  6. Click **Publish**, then click **Publish** again.

Content is now assigned for the **Default** persona. However, this content will appear for all other personas until those personas are edited in the same manner.

  1. Select a different persona from the drop-down menu in the upper right corner of the CMS.

  2. On the left side of the screen, select the **Content Tree** icon and **Edit**.

  3. Click **Edit Widget** to edit the **Rich Content** widget.

  4. Change or remove the content in the **Body** section, then click **Save**.


    If all content is removed from the **Body** section, the widget will not save. If the widget is required to be blank under the new persona, enter a space in the Body section before clicking **Save.**

  5. Click **Publish**, then click **Publish** again.

  6. Edit additional personas as needed.

## Preview persona-related variations

Select the Personas from the drop-down menu in the upper right corner to view the contextual content. Or, select **Page Variations** in the upper left corner of the CMS to view all variations of the page.


Hover over one of the page iterations, and an option to **Switch** appears. Select **Switch** to view how the page appears to a user designated to that persona.


Only published pages appear as "switchable" options.