Attributes are broad properties in Optimizely <<product-name>> such as color, fabric, or wattage. These properties are assigned to a category, and attribute values (like red, cotton, or 60W) are assigned to products within that category. To create an Attribute, follow the steps below:

1. Go to **Admin Console** \> **Catalog** \> **Attribute Types**.

2. Select **Add Attribute Type**.

3. Enter the **Name** and **Label** for the Attribute.

4. Ensure the **Active** toggle displays **Yes**.

5. Mark the **Filterable** toggle as **Yes** to allow users to filter Product List Pages by the attribute.

6. Mark the **Comparable** toggle as **Yes** to display the attribute when comparing two products.

7. Mark the **Include On Product** toggle as **Yes** to display the attribute on the Product List Page and Product Detail Page. If marked NO, the value will not appear on the product, but may be used for filtering.

8. Select **Save** or **Save and Add**.