Attributes are broad properties in Optimizely <<product-name>> such as color, fabric, or wattage. These properties are assigned to a category, and attribute values (like red, cotton, or 60W) are assigned to products within that category. To create an Attribute, follow the steps below:
Go to **Admin Console** \> **Catalog** \> **Attribute Types**.
Select **Add Attribute Type**.
Enter the **Name** and **Label** for the Attribute.
Ensure the **Active** toggle displays **Yes**.
Mark the **Filterable** toggle as **Yes** to allow users to filter Product List Pages by the attribute.
Mark the **Comparable** toggle as **Yes** to display the attribute when comparing two products.
Mark the **Include On Product** toggle as **Yes** to display the attribute on the Product List Page and Product Detail Page. If marked NO, the value will not appear on the product, but may be used for filtering.
Select **Save** or **Save and Add**.