Optimizely <<product-name>> allows the creation of a new Website User from the website, rather than having to switch over to the Admin Console.
Users who create their own accounts on the website are automatically activated
Log into the Website.
Hover over the **My Account** menu and click **User Administration**.
Click **Create New User**.
Populate the necessary fields, choose to send the activation email or not, and assign the roles and/or approver.
Click **Create User**.