To add a currency conversion rate to a currency in Optimizely <<product-name>>:
Go to **Admin Console** \> **Administration** \> **Localization** \> **Currencies**.
Click **Edit** on the currency that you would like to add additional conversion rates.
Click the **Rates** finger tab.
Click **Add Currency Rate**.
Enter the **Conversion Rate** for the currency. This is a multiplier applied against the system default currency.
Enter the **Effective Date and Time** for the rate to be active on the website. This defaults to the Date and Time that the button was clicked.
Click **Save** or **Save & Add New**.