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Attribute Values are the defined, valid values that are available for the specified Attribute in Optimizely <<product-name>>. For example, if the Attribute is Size, possible Attribute Values could be: 28", 32", 46", and so on. To create an Attribute Value, follow the steps below:

  1. Go to **Admin Console** \> **Catalog** \> **Products** \> **Attribute Types**.

  2. Click **Edit** for the desired Attribute.

  3. Select the **Attribute Values** finger tab.

  4. Click **Add Attribute Value**.

  5. Enter the Attribute Value in the **Value** field and click the **Active** toggle to show **Yes**

  6. Enter the appropriate **Sort Order**, which will determine where in the list it will display.

  7. Click the **Save** or **Save & Add New**.