Page variants can be used in conjunction with personas and contextual content to deliver a tailored user experience to website visitors in Optimizely <<product-name>>.
All <<product-name>> Content Management System (CMS) pages, including the header and footer, can have page variants.
## Add a page variant
To add a page variant, follow the standard procedure for adding a page.
Hover over **Show CMS** in the upper left corner of the website, then click the **Edit** that appears.
If this option is not available, check administration rights.
Select **Content Tree**.
Select the chevron icon next to a page, and select **Add Variant**.
Assign the **Variant Name**.
Select the **Copy content from current default checkbox** to replicate the content and layout from the current Default page, or leave it blank to create a blank page.
Click **Continue: Edit Rules**.
Assign Variant Rules (see Edit Rules), or select **Skip** for now to skip this step.
The page appears below its parent on the left toolbar. When the first variant is added to a page, the original page is assigned as the Default. Default pages are noted with a blue **D** icon, while Variant pages are noted with a blue **V** icon.
## Edit a page variant at the parent level
To edit a page variant at the parent level, select the arrow next to the parent page, and a drop-down of options appear. Select **Add Page** to add a new page, **Add Variant** to add a variant page, **Edit Shared Fields** to edit page information, **Reorder Variants** to change the sort order of variant pages, or **Delete Variants** to delete a variant page.
### Add Page
Select **Add Page** to add a new page to the content tree. This page stands on its own, and does not exist as a parent or variant of any existing pages.
### Edit Shared Fields
Select **Edit Shared Fields** to edit general information about the page group. Change the URL, or select if the pages should **Hide from Search Engines**, **Hide from Site Search**, **Exclude From Navigation**, and **Exclude From Sign In Required**. Select **Save**.
The above options cannot be controlled at the variant level.
### Reorder variants
Select **Reorder Variants** to change the sort order of page variants. Select a page title and then drag and drop the page to a new position in the list. The page at the top of the list has its rules evaluated first. The page at the bottom of the list has its rules evaluated last. Default variant page rules are not evaluated.
### Delete variants
Select **Delete Variants** to delete all of the parent's variant pages. Once deleted, these pages are removed from the system and cannot be restored with the CMS' **Restore this Page** option.
Select Delete Variant at the variant level to delete only one variant page.
### Publish a variant parent
To publish a variant parent, click **Publish** in the top right corner of the page when the CMS is in **Edit** mode. Publishing a variant parent pushes any changes made to **Shared Fields** out to the live site, but does not publish page content. To publish variant page content, access and publish each variant page individually.
Select **Restore this Page** to restore the variant parent's **Shared Fields**. Select **Show Changes** to view changes made between the previous and current versions, then select a version by selecting the radio button. Select Restore to restore the **Shared Fields** to their previous values, or select **Restore & Publish** to restore the **Shared Fields** values and publish changes.
## Edit a page variant at the variant level
To edit a page variant at the variant level, select the arrow next to the variant page, and a drop-down of options appear. Select **Edit Variant** to edit the page's information, **Edit Rules** to add page rules, **Set as Default** to mark the page as the **Default** page, and **Delete Variant** to delete the page.
If a page is marked as the **Default** page, only the **Edit Variant** option appears.
### Edit variant
The page Name cannot be edited.
### Edit rules
Select **Edit Rules** to modify the rules that determine when the variant appears on the website. The resulting pop-up displays the **Rules Engine**, similar to the rules engine that exists in the **Admin Console**.
To add a rule:
Select whether to match **Any** or **All** of the following rules using the **Any/All** drop-down in the upper left corner.
Select a **Rule Type**. Additional fields appear based on the selected Rule Type.
Fill in the additional fields as necessary.
Determine if additional Rules or Rule Groups should be added. See this article for an in-depth look at Rule Groups.
### Set as default
Select **Set as Default** to mark the variant as the **Default** variant page. When a page is designated the **Default** page, the live site updates immediately. Because of this, an unpublished page cannot be designated the Default if another variant page is published. Variant page sets can have only one default variant page.
Default pages may still contain rules; however, those rules are not evaluated. If the Default page is changed to a different variant, the original Default variant's rules are evaluated again.
### Delete variant
Select **Delete Variant** to delete the current variant page. Once deleted, page variants are removed from the system and cannot be restored with the CMS' **Restore this Page** option.
A variant page cannot be deleted while it is designated the Default page.
### Publish a variant page
To publish a variant page, select **Publish** in the top right corner of the page when the CMS is in **Edit** mode. Publishing a variant page pushes any page content and rules changes to the live site. To publish Shared Fields that apply to all variant pages under one variant parent, access and publish the variant parent separately.