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Optimizely user interface

Describes the Optimizely Content Management System (CMS) user interface.

The Optimizely Content Management System (CMS) user interface is split in two main parts, one for editors (edit view) and one for administrators (admin view). Access to the different parts are controlled through access policies.

Top menu

Assuming that you have sufficient access rights, the edit and admin views are accessible from the top menu in the user interface. Other products in the Optimizely platform, for example Optimizely Customized Commerce and Optimizely Search & Navigation, also become available from the top menu when installed.


Edit view and on-page editing

Editors work in edit view to edit content and build the website structure. You can drag and drop images and blocks and edit content directly in the on-page edit view. You can preview how a page will look when it is published on different predefined resolutions and channels.

In the edit view, the navigation pane to the left displays your site's page tree structure. The page tree structure corresponds to the structure of your site. You can also switch to another language branch if the site was set up with multiple languages.

The assets pane to the right contain folder structures for blocks and media (images, documents, videos, and so on). Blocks are content assets that you can reuse in multiple locations on the site, such as a product banner or link collection. The underlying structure for assets is shared between blocks and media so they share the same access rights and folders. This means that if you create an Animals folder under Blocks, you will also have an Animals folder under Media. The assets pane separates them visually.

Optimizely uses a third-party editor called TinyMCE, which you can configure through code. You can also replace it with another editor.

You can add built-in gadgets to either one of the navigation or assets pane, and you can also add customized gadgets to the user interface. Above the Assets pane, select Settings > Add gadgets. One of the most useful is the Versions gadget which lists the 20 latest versions of a page (the number is configurable).

All Properties editing

The All Properties view gives editors access to all page properties, even those that are not visible in the on-page view, such as SEO properties and page categories.


A developer can create property types and add them to page templates. You can also group them together on tabs.

Admin view

Administrators and developers work in the admin view to configure websites, for example, by setting host names, languages and access rights.


Other UI parts

From the top menu you can also find:

  • Visitor Groups – Visitor groups personalize content by creating groups based on common criteria. Optimizely provides built-in visitor group criteria, and a developer can add custom criteria also.
  • Optimizely Customized Commerce – If installed, you find a link to the customized Commerce user interface in the product selector area (which is opened from the product switcher).
  • Optimizely Search & Navigation – If installed, you find a link to the Search & Navigation user interface in the product selector area (which is opened from the product switcher).
  • Installed apps – Apps are plug-ins and extensions developed by Optimizely and by third-party companies. Some apps are installed and used as gadgets in Optimizely, but some are available from the product selector area. You can also create your own customized app.


Optimizely's Search is a cloud-ready extension for building advanced and custom search features that are based on your content model. If you are using the Optimizely Digital Experience Platform (DXP), Optimizely Search & Navigation is automatically included in your installation. Otherwise, Search & Navigation requires a separate license.

Pluggable UI

The Optimizely user interface is component-based and pluggable, letting you add customized gadgets to both the left and right panes in the edit view, and the dashboard. The user interface framework is based on a server-side part using ASP.NET MVC, and a client-side part using the JavaScript library Dojo. You can also add plug-ins to the admin menu.

  • Support for drag-and-drop functionality based on the DND system in Dojo.
  • Extendable navigation for easy access to customized modules from the top menu.
  • Support for Dojo Toolkit including Dijit for widgets.
  • The same user interface framework is used across platform parts.

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