DXP architecture

With Optimizely Digital Experience Platform (DXP), you can create truly customer-centric experiences using best-in-class Optimizely Content Management System (CMS), robust ecommerce, and advanced personalization and marketing automation features. See also Get started with DXP in the Optimizely Digital Experience Platform (DXP) developer guide.

Optimizely is based on a secure platform with a modular product suite and multiple APIs and extensions, offering flexible customization and integration possibilities.

DXP is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search, and digital commerce in a single cloud service. The service ensures high availability and performance, including configuration and maintenance of required components.

CMS and DXP differences

The difference between Optimizely CMS and Optimizely DXP is primarily in the range of features and functionalities they offer:

• Optimizely CMS
  • Optimizely CMS is focused on content management, providing tools for creating, managing, and publishing digital content on websites.
  • It lets you manage web content easily and efficiently, providing a user-friendly interface for non-technical users.
  • Key features include content editing, workflow management, and version control, targeting the needs of content creators and editors.
• Optimizely DXP (Digital Experience Platform)
  • Optimizely DXP includes all the capabilities of Optimizely CMS but extends its functionality to provide a comprehensive digital experience solution.
  • It integrates additional features such as personalization, experimentation, and analytics to deliver optimized and personalized experiences across multiple channels.
  • The platform supports marketing automation, customer insights, and A/B testing, enabling businesses to engage users effectively and drive conversions.
  • Optimizely DXP is designed for organizations looking to manage not just content but the entire digital experience across various touchpoints.

In summary, while Optimizely CMS is focused on content management, Optimizely DXP offers a broader suite of tools for managing and optimizing the entire digital experience.

Get started

Check the system requirements before installing. Easy installation and service onboarding, sample templates, and Visual Studio extensions help you get your development projects up and running. With Optimizely's continuous releases, see Optimizely Release Notes by Product to keep projects up-to-date with a shorter time-to-market for customer solutions.

Developer guides and APIs

See Get started with CMS 12 and the developer guides to learn how to get started developing with Optimizely. See Optimizely APIs and libraries for information about available libraries, for example, C#, JavaScript, and REST APIs.

Sample and demo sites

When you install an Optimizely site through Visual Studio, you can install a sample site to explore Optimizely or to explore an example implementation of an Optimizely Commerce Connect solution.

Optimizely Foundation is a reference architecture and an example of a platform solution with multiple Optimizely products. You can use Foundation for demo purposes or as a starting point to get running with your Optimizely solution.