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Introduces the Optimizely Digital Experience Platform (DXP) with included products and features, and how to get started developing.

With Optimizely Digital Experience Platform (DXP), you can create truly customer-centric experiences using best-in-class Optimizely Content Management System (CMS), robust ecommerce, and advanced personalization and marketing automation features.

Optimizely is based on a secure platform with a modular product suite and multiple APIs and extensions, offering flexible customization and integration possibilities.

DXP is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search, and digital commerce in a single cloud service. The service ensures high availability and performance, including configuration and maintenance of required components.


Optimizely Content Management System (CMS) highlights

Optimizely Customized Commerce highlights

Optimizely Configured Commerce highlights

Optimizely Search & Navigation highlights

Optimizely Personalization highlights

Optimizely Experimentation highlights

Marketing automation highlights

Integration and extension APIs highlights

Cloud services highlights

User interface highlights

  • See User interface in the Optimizely User Guide for examples of how to work with features as an end-user.

Get started


See the System requirements for Optimizely before installing. Easy installation and service onboarding help you get your development projects running. With Optimizely's continuous releases, updates are available every week, you can keep projects up-to-date with a shorter time-to-market for customer solutions.

Developer guides and APIs

See Get started with CMS 12 and the developer guides to learn how to get started developing with Optimizely. See Optimizely APIs and libraries for information about available libraries, for example, C#, JavaScript, and REST APIs.

Sample and demo sites

When you install an Optimizely site through Visual Studio, you can install a sample site to explore Optimizely. You can also Install a sample site to explore an example implementation of an Optimizely Customized Commerce solution.

Optimizely Foundation is a reference architecture and an example of a platform solution with multiple Optimizely products. You can use Foundation for demo purposes or as a starting point to get running with your Optimizely solution.