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Alloy demonstration templates

Describes the Alloy sample site which you can install for demonstration and testing purposes.

Alloy is an Optimizely Content Management System (CMS) demonstration template package. The Alloy templates contains a site for a fictional company "Alloy Technologies" to demonstrate the most important features of CMS and give you a site that is ready to explore or to start with.



If you find any issues or want to contribute to the Alloy templates, visit https://github.com/episerver/content-templates.

The Alloy templates are built on the latest Optimizely platform. If you are new to Optimizely, you should start by installing a sample site and explore it in detail. It provides an introduction to the user interface, and project structure and programming patterns.

Tech summary

  • Based on the latest releases
  • Built on ASP.NET MVC Core
  • Based on the responsive Bootstrap HTML framework

The templates are distributed as a dotnet template. See installing a sample site.

Design philosophy

Template development with Model-View-Controller (MVC) is supported since version 7. The Alloy templates are created as an example of how to build an Optimizely site with good characteristics, both in terms of maintainability and performance. They also show an example of how conventions in MVC can be tuned to suit a website like Alloy.

The Alloy templates were initially built after discussions with developers working with ongoing Optimizely and MVC development projects. These discussions, prototyping, and the unique characteristics of the Alloy site were distilled into a number of design decisions geared towards making it easy to extend the Alloy site with new content types and functionality. Since then, the templates have been continually updated and extended.

Alloy is using MVC but CMS supports Razor Pages and templates built in client-side frameworks as well.


All non-partial views and layouts in the MVC templates use a model of type IPageViewModel<T> where T must be a descendent of PageData. The IPageViewModel interface defines a CurrentPage property as well as a couple of properties geared towards layouts and framework components. This way, all views including layout files, can rely on some common characteristics of the view model.

To free controllers from having to populate these common properties on the view model, an action filter named PageContextActionFilter is registered globally at startup. This filter inspects the view model which is about to be passed to the view and, given that it is of type IPageViewModel, sets the common properties required by the site’s framework.

Should a specific controller or action want to influence the common properties of the view model, it can do so by populating them on the view model as the filter then will not modify them. Alternatively, a controller can implement an interface named IModifyLayout that tells the filter to pass the Layout property of the view model to the controller after having populated it with default values.

An example of a controller which implements IModifyLayout is the controller for the preview page, PreviewController. It modifies the view model in order to instruct the view to hide the site’s header and footer.

View locations and a default controller

DefaultPageController is an Alloy template controller that can handle all page types and returns a view result with a view location set to /Views/<page_type_name>/Index.cshtml.

This lets you add views for page types by following the above convention for view locations. For page types that require a controller, all we need to do is to create one which is more specific in terms of what page type it handles.

A custom view location expander

There are several ways to create partial renderers, templates for pages and blocks in content areas and such when using ASP.NET MVC Core. Like:

  • create a view component
  • create a partial view in the /Views/Shared folder whose name matches the type name of the content type or,
  • create a partial view which is registered at startup using a class that implements the IViewTemplateModelRegistrator interface (see the TemplateCoordinator class)

The Alloy templates use the two latter approaches extensively. Partly because a view component is not really needed for many of the blocks in Alloy. As a result, the /Views/Shared folder contains a lot of views, which makes it difficult to find a specific one. Therefore, the templates feature a custom view location expander, SiteViewEngineLocationExpander, which adds two additional folders where you can store the partial views for CMS content – /Views/Shared/PagePartials and /Views/Shared/Blocks.

Content area rendering

The Alloy templates feature a customized rendering of content areas.

To support the design requirements for the Alloy website, we implemented a class called AlloyContentAreaRenderer for custom rendering of content areas. See the CustomizedRenderingInitialization class to see how we make CMS use our custom renderer for all content areas.

Error handling

The Alloy templates contain a bonus feature in the form of the ErrorHandlingContentRenderer class. This class is registered as the default type for the IContentRenderer interface during the site’s initialization. It wraps the CMS default implementation and extends it to provide error handling while rendering partial content.

This has the effect that an exception, of a number of non-critical types, thrown while rendering a block or page in a content area will not crash the entire page. Instead, it will simply hide the failing partial content. If the HTTP request is made by an editor, it renders an error message that can be reported to a developer.




The error handling is only in place if the application is not attached to a debugger. When attached to a debugger, the request is probably made by a developer and then the standard error handling is used instead, allowing developers to more easily see the error message and stack trace.

Beyond making the site more robust, this functionality also illustrates the flexibility of CMS API.

Navigation components

The Alloy templates feature a single extension method for the HtmlHelper class named MenuList which is used to build all three navigations components on the Alloy site – the top menu, the sub-navigation and the breadcrumbs.


While there are many possible ways to build each of those navigation elements for an MVC site, the MenuList method is especially designed for flexibility through the use of Razor helpers.

The method takes a root page and a Razor helper as argument. It fetches the children of the root page and filter them based on whether they should be visible to the current visitor and whether they should be displayed in navigation or not. Finally, it invokes the Razor helper once for each page.

As Razor helpers are essentially C# code it can be used for many different things, especially since the Razor helpers can recursively invoke themselves.

Dependency resolving

ASP.NET Core is designed for testability and flexibility, and CMS features the abstractions necessary to utilize that. Therefore, almost all communication with the API is kept out of the views and placed in separate classes and, to a lesser extent, in the controllers.

To enable us to switch out components without modifying controllers and to make the code practical to write unit tests for, all dependencies in controllers are injected through their constructors. In ASP.NET Core, dependencies for controllers and other components are resolved using the built-in DI container.

Custom classes in the templates generally do not have corresponding interfaces but instead have virtual methods. This means that we do not have to register them while maintaining the ability to write unit tests for code that relies on such types.