HomeDev GuideAPI Reference
Dev GuideAPI ReferenceUser GuideGitHubNuGetDev CommunitySubmit a ticketLog In
GitHubNuGetDev CommunitySubmit a ticket

Optimizely Self-Optimizing Block

Describes the Optimizely Self-Optimizing Block that lets you optimize Optimizely Content Management System (CMS) pages with blocks through multivariate testing of blocks with similar content, automatically selecting the "winner" generating the most conversions.

Optimizely Self-Optimizing Block


  • No additional license fee.
  • An Optimizely Content Management System (CMS) or Optimizely Customized Commerce installation.
  • See Add-ons platform compatibility for package and version information. 


  • Versions 7.5 and higher are installed through one click or NuGet.
  • Version 7 is installed and updated through one-click installation.