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Connect for Pardot

Connects Pardot with Optimizely Forms, letting marketers collect visitor data, and pass that on to be used with Pardot.


An Optimizely Content Management System (CMS) installation with Optimizely Forms and the required Marketing Automation connector components. See Optimizely Connect for Marketing Automation.


The Connect for Pardot MA connector is installed through the NuGet package EPiServer.MarketingAutomationIntegration.PardotAdd-ons platform compatibility for supported Optimizely versions.


To configure your Optimizely website to use Pardot:

  • You need a Pardot license with a username, password, and API User Key.
  • You must configure the connection of form fields to Pardot so that data from the specified fields can be sent to Pardot.
  • In your Pardot user account, you must have Marketing User permission.

These configurations are described in Pardot connector for Optimizely in the Optimizely User Guide.

Encrypt credentials

Credentials are encrypted and saved based on one of the following options:

  • MAICryptoKey – AES encryption with a SHA256-computer hash based on the value of the key.
    This key should be specified at the root level of the appsettings.json file with any string as its value.
  • machineKey of the server.
    The machineKey encryption is used ONLY if MAICryptoKey is not specified. If you neglect to specify an MAICryptoKey in appsettings.json, the credentials are removed when the DXP instance is restarted
    because the machineKey is different and will fail to decrypt the credentials, so you must save credentials again through the configuration screen.

If the credentials are already encrypted using machineKey in an existing site, and the MAICryptoKey setting is added, then the credentials are deleted and must be re-entered.



The MAICryptoKey must be specified with the same value in ALL the DXP instances that are connected to the same database. If it is missing or the value is different in any of the instances, the credentials will be deleted and must be re-entered.