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Optimizely Visitor Group Criteria Pack

Describes the Optimizely Visitor Group Criteria Pack, which provides more personalization criteria in addition to the built-in ones, including the possibility to personalize for display channel, OS and browser.



The Optimizely Visitor Group Criteria Pack was removed from the Optimizely Content Management System (CMS) version 12 release and the functionality has moved to EPiServer.Cms.AspNetCore package.

Visitor groups are a simple way of adding personalized content to your website.

Optimizely Visitor Group Criteria Pack


  • No additional license fee.
  • An Optimizely Content Management System (CMS) or Optimizely Customized Commerce installation.
  • See Add-ons platform compatibility for package and version information.