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Get started with DXP

Describes how to get started with Optimizely Digital Experience Platform (DXP). The onboarding process includes provisioning of environments and deployment setup. The onboarding steps are also described as part of the Cloud Accelerator Package.

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With Optimizely, you can create truly customer-centric experiences using best-in-class CMS, robust ecommerce, and advanced personalization and marketing automation features.

Optimizely is based on a secure platform and multiple APIs and extensions, offering flexible customization and integration possibilities.

The Optimizely Digital Experience Platform is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search, and digital commerce in a single cloud service. The service ensures high availability and performance, including configuration and maintenance of required components.

Prerequisites

Differences between CMS and DXP

The difference between Optimizely CMS and Optimizely DXP is primarily in the range of features and functionalities they offer:

  • Optimizely CMS
    • Optimizely CMS is focused on content management, providing tools for creating, managing, and publishing digital content on websites.
    • CMS lets you web content easily and efficiently, providing a user-friendly interface for non-technical users.
    • Key features include content editing, workflow management, and version control, which are targeted at content creators and editors.
  • Optimizely DXP (Digital Experience Platform)
    • Optimizely DXP includes all the capabilities of Optimizely CMS but extends its functionality to provide a comprehensive digital experience solution.
    • It integrates additional features such as personalization, experimentation, and analytics to deliver optimized and personalized experiences across multiple channels.
    • The platform supports marketing automation, customer insights, and A/B testing, enabling businesses to engage users effectively and drive conversions.
    • Optimizely DXP is designed for organizations looking to manage not just content but the entire digital experience across various touchpoints.

In summary, while Optimizely CMS is focused on content management, Optimizely DXP offers a broader suite of tools for managing and optimizing the entire digital experience.

DXP Dashboard

The DXP Dashboard provides an overview of your site's usage and performance. It includes self-service capabilities as part of your DXP, access to usage data, and availability for components associated with your subscription.

DXP Dashboard

Service provisioning

When your order is provisioned and activated, a technical contact associated with your order receives an email from Optimizely with the following information:

  • Default URLs for each of the environments  included in your order.
  • Contact information for support from Optimizely.

After receiving this information, you are ready to onboard and deploy websites.

Cloud accelerator package

The Cloud Accelerator Package enhances understanding of the Optimizely Digital Experience Platform (DXP). It provides tools to address technical and operational gaps, ensuring a smooth onboarding and deployment process.

his section shows the components of Cloud Accelerator.

components of Cloud Accelerator

1. Technical overview – kickoff

When an order is provisioned, and you have received the service provisioning information from Optimizely, a Customer Success project manager sets up a kickoff meeting. During this meeting, you review DXP services, roles and responsibilities, and steps to develop and launch to Production. Information also includes expectations for communication, processes, and deadlines.

In Optimizely DXP, a web app is a solution built on the Optimizely platform. It operates as an Azure web app, including an SQL database, a BLOB storage, and an Optimizely Search & Navigation index. See Development considerations.

Separate environments ensure your websites have developed and tested content before viewing it publicly. See also DXP environments.

  • Integration environment – Involves the process of moving code and content between environments, such as from Development considerations to preproduction (UAT) to production, as part of a continuous deployment process. You can deploy Optimizely solutions using methods and tools supported by most development environments.
  • Preproduction environment – A staging website where you test and assure the quality of content before it is transferred to the production environment.
  • Production environment – The live, public website where editors and visitors interact with your website.

Elastic auto-scaling occurs when performance criteria are exceeded. There is no set number of servers, CPUs, or memory; extra allocation is provided when needed. If a sudden spike in activity occurs, capacity scales up quickly and scales back slowly as demand ebbs.

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Note

To ensure seamless operation during upcoming campaigns or marketing events with anticipated high site traffic, you should open a proactive Support ticket 3 to 4 weeks in advance to give Optimizely time to assess your campaign's requirements and ascertain if supplementary resources are necessary for optimal performance.

During deployment, a copy of the content called a "slot" is created. Configuration transforms are applied to the slot, and when it is verified, it is swapped with the content on the website for seamless interaction. See Deploy DXP.

During deployment, a copy of the content called a slot is created

2. Train to use DXP

Developing for the DXP is a one-day training course with two seats with your Cloud Accelerator Package purchase. This course's students should have skills equivalent to CMS Development Fundamentals. See Optimizely Education Services.

3. Implement and load test monitoring

Deployment to Preproduction provides the opportunity to load test and validate sites before going live. Through the DXP Management Portal, you can access self-service functionality for deploying between environments. Features include:

  • One-click deployment
  • Configuration transforms
  • Validations when deploying
  • Maintenance page
  • Deployment progress and details
  • Error handling and logging

See DXP self-service.

4. Go Live Certification

Before deploying to Production, Optimizely ensures that everything on the following checklist is completed as part of the Go Live Certification.

  • Partner/developer task checklist
  • DNS provider task checklist
    • Reduce Time-to-Live (TTL) to 5 to 10 Minutes. This should take place several days before Go Live.
    • Enter appropriate Go Live DNS records to cut over live traffic to the Microsoft Azure DNS app service.
  • Back-up and restore management – Optimizely provides redundancy precautions; see also Failover.
    • Application changes are backed up when they occur (i.e, after each deployment)​
    • Automatic backup every 24 hours​

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      Note

      BLOB storage data is currently not backed up because it is already replicated to multiple copies.

    • Point-in-time database restore up to 35 days

5. Go Live Support

Optimizely's Customer Success team provides support throughout onboarding until your site goes live. During onboarding, copy your onboarding Customer Success project manager on communications to ensure prompt assistance.

Responsibilities from Optimizely DXP Support and Partner/Client Management:

Responsibilities from Optimizely DXP Support and Partner or Client Management

Optimizely's Support team is available throughout all phases of the onboarding process and after the launch of your website. Optimizely Managed Services Service Desk will support these service requests during business days:

  • Non-standard deployments.
  • CDN configuration changes.
  • Placing IP addresses on the allow list.
  • URL aliasing.
  • DNS changes.
  • Adding or removing user access.
  • VPN configuration.

Contact information

Deployment scenarios

  • Deploy a new CMS site – I want to create a site based on the Optimizely CMS sample templates and start development using Optimizely Digital Experience Platform.
  • Deploy an existing CMS site – I have an existing Optimizely CMS site that I want to onboard to Optimizely Digital Experience Platform and continue to develop it using this service.
  • Deploy a new Commerce Connect site – I want to create a site with Optimizely Commerce Connect and start development using Optimizely Digital Experience Platform.
  • Deploy an existing Commerce Connect site – I have an existing Optimizely Commerce Connect site that I want to onboard to Optimizely Digital Experience Platform and continue to develop it using this service.
  • Deploy code changes – I already use Optimizely Digital Experience Platform and have an existing site for which I want to deploy upgrades.
  • DXP self-service.

Related topics

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Note

Password self-reset is disabled. Contactcustomer support to reset a password for you.

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Note

When using the Optimizely World website for the first time, you will need to register. Password self-reset is disabled. Contact customer supportto reset a password for you.

Updated 3 days ago