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Get started with DXP

Describes how to get started with Optimizely Digital Experience Platform (DXP). The onboarding process includes provisioning of environments and deployment setup. The onboarding steps are also described as part of the Cloud Accelerator Package.


Service provisioning

When your order is provisioned and activated, a technical contact associated with your order receives an email form Optimizely with the following information:

  • Default URLs for each of the environments  included in your order.
  • Contact information for support from Optimizely.

After receiving this information, you are ready to onboard and deploy websites.

Deployment scenarios

Cloud Accelerator Package

The Cloud Accelerator Package is an offer designed to increase working knowledge around Optimizely Digital Experience Platform (DXP). The package includes tools to help bridge technical and operational gaps, and to ensure a firm onboarding and deployment process.

Onboarding process

This section shows the components of Cloud Accelerator.

  1. Technical overview – kickoff
  2. Train to use DXP
  3. Implement and test support
  4. Go Live Certification
  5. Go Live Support

1. Technical overview - kickoff

When an order is provisioned, and you have received the service provisioning information from Optimizely, a Customer Success project manager sets up a kickoff meeting. During this meeting, you go through DXP services, roles and responsibilities, and steps to successfully develop and launch to Production. Information also includes expectations for communication, processes, and deadlines.

About DXP

In Optimizely DXP, a Web App is a solution built on the Optimizely platform, and operating as an Azure Web App including an SQL Database, a BLOB storage, and an Optimizely Search & Navigation index. See Introduction to DXP and Development considerations.


Separate environments ensure that your websites have content that is developed and tested before it is viewed in public. See also Environments.

  • Integration environment – Involves the process of moving code and content between environments, such as from Development considerations to preproduction (UAT) to production, as part of a continuous deployment process. You can deploy Optimizely solutions using methods supported by most development environments and tools.
  • Preproduction environment – A staging website where you test and assure quality of content before it is transferred to the production environment.
  • Production environment – The live, public website where editors and visitors interact with your website.

Elastic auto-scaling occurs when performance criteria are exceeded. There is no set number of servers, CPUs, or memory; extra allocation is provided when needed. If a sudden spike in activity occurs, capacity scales up quickly, and scales back slowly as demand ebbs.

During deployment, a copy of the content called a "slot" is created. Configuration transforms are applied to the slot and when it is verified, it is swapped with the content on the website for a seamless interaction. See Deployment process.

2. Train to use DXP

Developing for the DXP_is a one-day training course where two seats are included with your Cloud Accelerator Package purchase. Persons attending this course should have skill equivalent to _CMS Development Fundamentals. See Optimizely Education Services.

3. Implement and load test monitoring

Deployment to Preproduction provides the opportunity to load test and validate sites before going live. Through the DXP Management Portal, you can access self-service functionality for deploying between environments. Features include:

  • One-click deployment
  • Configuration transforms
  • Validations when deploying
  • Maintenance page
  • Deployment progress and details
  • Error handling and logging

See DXP self-deployment guide.


See Deploy DXP and DXP self-deployment guide.


Review these recommendations:

4. Go Live Certification

Before deploying to Production, Optimizely ensures that everything on the following checklists are completed, as part of the Go Live Certification.

Partner/developer task checklist

DNS provider task checklist

  • Reduce Time-to-Live (TTL) to 5 to 10 Minutes. This should take place several days in advance of Go Live.
  • Enter appropriate Go Live DNS records to cut over live traffic to the Microsoft Azure DNS app service.

Back-up and restore management

Optimizely provides the following redundancy precautions, see also Failover.

  • Content Database
    • Transaction log back-up every 5 minutes
    • Full back-up hourly
    • Point-in-time restore up to 35 days in the past
  • Configuration and code
    • Entire application back-up every 24 hours
    • Configuration back-up on same schedule
  • Azure Storage Account (BLOBs)
    • Geo-Redundant

5. Go Live Support

Optimizely's Customer Success team provides support throughout the onboarding process until your site goes live. During the onboarding process, ensure to copy your onboarding Customer Success project manager on all communications to assure prompt assistance.

Responsibilities from Optimizely DXP Support and Partner/Client Management:

Optimizely's Support team is available throughout all phases of the onboarding process and after launch of your website. Optimizely Managed Services Service Desk will support with these service requests during business days:

  • Non-standard deployments.
  • CDN configuration changes.
  • Placing IP addresses on the allow list.
  • URL aliasing.
  • DNS changes.
  • Adding or removing user access.
  • VPN configuration.

Contact information

DXP Dashboard

The DXP Dashboard provides an overview of your site’s usage and performance. It includes self-service capabilities as part of your DXP, access to data about usage, and availability for components associated with your subscription.

Related topics



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