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Dev Guide

Optimizely App Marketplace

Describes the Optimizely App Marketplace where you can find additional solutions - applications, integrations, and connectors to Optimizely, that broaden the digital experience into a complete solution.

The Optimizely App Marketplace is a source for customers to find additional solutions, such as applications, integrations, and connectors to Optimizely, that broaden the digital experience into a complete solution. 

Marketplace includes the following types of apps and integrations:  

  • Third-Party MarTech and Back-office Connectors
    Apps that exchange data between Optimizely and third-party systems or let third-party systems operate within the Optimizely environment, on the presentation or application, or data tiers.
  • Presentation Layer Apps
    Apps that add JavaScript or tags to the HTML presentation layer of Optimizely CMS and Commerce websites.  
  • Embedded Apps
    Apps that add capabilities to the Optimizely editor UI or enhance existing capabilities within the platform.  

Listing options

The options below are available for listing apps and integrations.

Optimizely verified app

  • Apps or integrations in the code of an Optimizely customer's website. 
  • You can put it into a NuGet package.
  • It includes documented test cases and associated support documentation.
  • It complies with Optimizely security, user interface, and integration standards.
  • The tech partner does quality assurance.  

Optimizely certified integration

  • Integrations using Optimizely's publicly available APIs or JavaScript on a site.
  • It does not directly integrate into the code of a customer's website.
  • It is certified by design review with the Optimizely Marketplace team and demonstrates the integrated solution's capability.

Terms of Use

Third-party applications and Integrations are outside the terms and conditions of a Customer’s subscription agreement. Third-party applications and Integrations are third-party optional enhancements for Customer’s use of Optimzely’s Software Service. Customers utilise these third-party applications and integrations subject to certain exclusions in their Software Service subscription agreement and Optimizely’s Third-Party App & Integration Terms.

Join Marketplace

Complete this form to apply for the Optimizely App Marketplace program.