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Optimizely Visitor Group Criteria Pack

Describes the Optimizely Visitor Group Criteria Pack, which provides more personalization criteria in addition to the built-in ones, including the possibility to personalize for display channel, OS and browser.



The Optimizely Visitor Group Criteria Pack is for CMS 11 and is not available on later versions of CMS. The functionality was moved to the EPiServer.Cms.AspNetCore package.

Visitor groups are a simple way of adding personalized content to your website.



  • No additional license fee.
  • An Optimizely Content Management System (CMS) or Optimizely Customized Commerce installation.
  • See Add-ons platform compatibility for package and version information.