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Optimizely Self-Optimizing Block

Describes the Optimizely Self-Optimizing Block that lets you optimize Optimizely Content Management System (CMS) pages with blocks through multivariate testing of blocks with similar content, automatically selecting the "winner" generating the most conversions.


  • No additional license fee.
  • An Optimizely Content Management System (CMS) or Optimizely Customized Commerce installation.
  • See Add-ons platform compatibility for package and version information. 


  • Versions 7.5 and higher are installed through one click or NuGet.
  • Version 7 is installed and updated through one-click installation.