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Optimizely Feature Experimentation - application & migration

Introduces the new experience for Optimizely Feature Experimentation.

Optimizely Full Stack is evolving. We are excited to deliver the benefits of a newly redesigned application and API experience for Optimizely Full Stack with a new name: Optimizely Feature Experimentation. Our new Optimizely Feature Experimentation experience has been the default experience for new Projects and Free Rollouts accounts since its launch in February 2021.

We are excited to offer a migration path for your existing Legacy projects over the course of 2022-2023.

We believe that Optimizely Feature Experimentation offers simplified workflows, models, and API for experimenting with and delivering new experiences to your end users. It also provides a significantly more performant editing and management experience when working with feature flags at scale. See the video below for a walk-through and a deeper dive into some of the specific workflow differences and new capabilities within the new platform.

Feature parity status

We are still working to bring the new Feature Experimentation version into full feature parity with the Legacy Full Stack experience to enable a smooth and delightful migration for all your existing experiments and feature flags. Projects migrated to Feature Experimentation will still be compatible with your existing SDK installation and API use and will not require any interruption or modification to your existing Features and Experiments. Migrations will be executed at the Project level, allowing you and your teams to coordinate your move to flags independently.

FeatureStatus (timing subject to change)
Standalone A/B Test migration to Flags A/B Test ruleCompleted
Allowlisting (FKA Whitelisting)Completed
Mutual Exclusion GroupsCompleted
Multi-armed Bandits & Stats AcceleratorCompleted
UI Editing for complex Audience combinationsPlanned - Q1 2023
Jira IntegrationTBD
Program Management Idea LinkingCompleted

Optimizely Feature Experimentation upgrade information

For more information on your Project's eligibility for early migration, contact your Customer Success Manager.