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Optimizely Feature Experimentation - application & migration

Introduces the new experience for Optimizely Feature Experimentation.

Optimizely Full Stack is evolving. We are excited to deliver the benefits of a newly redesigned application and API experience for Optimizely Full Stack with a new name: Optimizely Feature Experimentation. Our new Optimizely Feature Experimentation experience has been the default experience for new Projects and Free Rollouts accounts since its launch in February 2021.

We are excited to offer a migration path for your existing Legacy projects over the course of 2022-2023.

We believe that Optimizely Feature Experimentation offers simplified workflows, models, and API for experimenting with and delivering new experiences to your end users. It also provides a significantly more performant editing and management experience when working with feature flags at scale. See the video below for a walk-through and a deeper dive into some of the specific workflow differences and new capabilities within the new platform.

Optimizely Feature Experimentation upgrade information

For more information on your project's eligibility for migration, contact your Customer Success Manager or register now on