Optimizely Feature Experimentation - application and migration

Optimizely Full Stack Experimentation is evolving. Optimizely has released a redesigned application and API experience for Optimizely Full Stack with a new name: Optimizely Feature Experimentation. Since its launch in February 2021, the new Optimizely Feature Experimentation experience has been the default experience for new projects and Free Rollouts accounts.

Optimizely Feature Experimentation offers simplified workflows, models, and APIs for experimenting with and delivering new experiences to your end users. It also provides a significantly more performant editing and management experience when working with feature flags at scale. See the video below for a walk-through and a deeper dive into specific workflow differences and new capabilities within the new platform.

Optimizely Feature Experimentation upgrade information

You can use the self-service migration in the UI or contact your Customer Success Manager for information on your project's upgrade eligibility.