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Optimizely Feature Experimentation - application and migration

Introduces the new experience for Optimizely Feature Experimentation.

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Optimizely Full Stack Experimentation is evolving. Optimizely is excited to deliver the benefits of a newly redesigned application and API experience for Optimizely Full Stack with a new name: Optimizely Feature Experimentation. The new Optimizely Feature Experimentation experience has been the default experience for new projects and Free Rollouts accounts since its launch in February 2021.

Optimizely Experimentation offers a migration path for your existing Legacy projects throughout 2022-2024.

New Feature Experimentation UI

Optimizely Feature Experimentation offers simplified workflows, models, and APIs for experimenting with and delivering new experiences to your end users. It also provides a significantly more performant editing and management experience when working with feature flags at scale. See the video below for a walk-through and a deeper dive into specific workflow differences and new capabilities within the new platform.

Optimizely Feature Experimentation upgrade information

You can use the self-service migration in the UI or contact your customer success manager for information on your project's upgrade eligibility.

Updated 5 months ago

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Review the Feature Experimentation application migration documentation for more information