Simplified data model

Overall, Optimizely Feature Experimentation moves towards a more simplified data model that more naturally combines feature flagging and experimentation. This section explains the key concepts of Feature Experimentation and the main differences from Full Stack.

In Full Stack, there are several overlapping but distinct methods for experimenting on and delivering targeted experiences to your end users. If you have ever wondered whether to use an A/B Test or a Feature Test, you are not alone. The new Feature Experimentation approach consolidates those methods with a new, simplified data model.