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Send Optimizely Data Platform (ODP) data using Advanced Audience Targeting

This topic describes the send_odp_event method, which sends Optimizely Feature Experimentation event data to the Optimizely Data Platform (ODP) server.



Sending data to Optimizely Data Platform (ODP) through the Advanced Audience Targeting sendOdpEvent method is in beta. Contact your Customer Success Manager for more information or register now on


You must enable the Advanced Audience Targeting integration before sending events to ODP from Feature Experimentation.

Minimum SDK Version



The Optimizely Client extension method sendOdpEvent lets you send data to the ODP server. You can then use this data to analyze user behavior and optimize experiences across different channels and touchpoints.

Use the sendOdpEvent method to

  • merge or stitch users together and determine which event is associated with which customer.
  • send various types of events and actions, such as pageviews, clicks, form submissions, and others. You can include additional data to provide more context and information about the event being tracked.

For example, by connecting an email address identifier with a fs_user_id identifier, you can use the sendOdpEvent method to send events that are associated with both identifiers. This enables you to track and analyze the behavior of a specific user across different touchpoints and devices.

You cannot create or update user profile data like name or address with sendOdpEvent. Instead, you can use the ODP API or ODP UI to manage customer profiles.

Sending events to Optimizely Data Platform



The Ruby SDK discards the event immediately if there are any errors.


This table lists the required and optional parameters for the send_odp_event method.

typeStringThe type of event to be sent. Will be "fullstack" for all Ruby SDK-generated events if not specified.
StringSpecifies the subcategory of the event type used to track the app and user lifecycle.
identifiersHash<String, String>A key-value map of user identifiers. At least one key-value pair is required.
dataHash<String, Any>The event data in a key-value map. The value can be any type (string, number, or boolean.) You can use null values, but they become empty strings.

The Ruby SDK adds default event data to the given data dictionary. Sending the same key when creating your Hash overwrites the default data values.

  • "idempotence_id":<UUID created by the Ruby SDK>

  • "data_source_type":"sdk"

  • "data_source":"ruby-sdk"

  • "data_source_version":<Ruby SDK version implemented>


This method sends event data to the Optimizely Data Platform (ODP) server. It does not provide return values.


identifiers = {
    'fs-user-id' => 'user123',
    'email' => '[email protected]'
data = {
    'item' => 'shirt',
    'price' => 50.00

optimizely.send_odp_event(type: 'purchased', action:'fullstack', identifiers: identifiers, data: data)

Source files

The language/platform source files containing the implementation for Ruby are available on GitHub.