Send Optimizely Data Platform data using Advanced Audience Targeting and the Android SDK
Describes the sendOdpEvent method, which sends Optimizely Feature Experimentation event data to the Optimizely Data Platform (ODP) server.
Prerequisites
You must enable the Advanced Audience Targeting integration before sending events to ODP from Feature Experimentation.
Beta
Advanced Audience Targeting is currently in beta. Apply on the Optimizely beta signup page or contact your Customer Success Manager.
Minimum SDK Version
4.0.0
Description
The Optimizely Client extension method, sendOdpEvent lets you send data directly to the ODP server. You can then use this data to analyze user behavior and optimize experiences across different channels and touchpoints.
Use the sendOdpEvent method to:
- Merge or stitch users together and determine which event is associated with which customer.
- Send various types of events and actions, such as pageviews, clicks, form submissions, and others. You can include additional data to provide more context and information about the event being tracked.
For example, by connecting an email address identifier with a fs_user_id identifier, you can use the sendOdpEvent method to send events that are associated with both identifiers. This enables you to track and analyze the behavior of a specific user across different touchpoints and devices.
You cannot create or update user profile data like name or address with sendODPEvent. Instead, you can use the ODP Create and update customers API endpoint or ODP UI to manage customer profiles.
Sending events to Optimizely Data Platform
The Android SDK discards the event immediately if there are any errors (sdkNotReady, odpNotIntegrated, or odpNotEnabled).
Parameters
This table lists the required and optional parameters for the sendODPEvent method.
| Parameter | Type | Description |
|---|---|---|
| type | String | The type of event to be sent. Will be "fullstack" for all Android SDK-generated events if not specified. |
| action required | String | Specifies the subcategory of the event type, which will be used to track the app and user lifecycle. |
| identifiers | HashMap<String, String> | A key-value map of user identifiers. |
| data | HashMap<String, Any> | The event data in a key-value map. The value can be any type (string, number, or boolean.) Null values are allowed, but will be interpreted as empty strings. The Android SDK will add default event data to the given data dictionary. The default data values can be overwritten by sending the same key when creating your HashMap.
|
Returns
This method sends event data to the ODP server. It does not provide return values.
Example
val identifiers: MutableMap<String, String> = HashMap()
identifiers.put("fs-user-id", "user123")
identifiers.put("email", "[email protected]")
val data: MutableMap<String, Any> = HashMap()
data.put("item", "shirt")
data.put("price", 50.00)
optimizelyClient.sendODPEvent("fullstack", "purchased", identifiers, data)
Map<String, String> identifiers = new HashMap<>();
identifiers.put("fs_user_id", "user123");
identifiers.put("email", "[email protected]");
Map<String, Object> data = new HashMap<>();
data.put("item", "shirt");
data.put("price", 50.00);
optimizelyClient.sendODPEvent("fullstack", "purchased", identifiers, data);
The following diagram shows the network calls between your application, the Android SDK, and the ODP server when calling the sendODPEvent method:
- Your application calls the
sendODPEventmethod. - The Android SDK makes a POST request to ODP.
- ODP responds with acknowledgement or relevant error.
Source files
The language and platform source files containing the implementation for Android are available on GitHub.
Updated 3 months ago