Visual Builder overview

Visual Builder is an editor interface in Optimizely Content Management System (CMS (SaaS)) that makes content creation and layout building intuitive and accessible to non-technical users. Content creators can design, modify, and reuse layout templates directly in the user interface and create adaptable experiences for any channel without the need for developer involvement. Front-end developers can also empower editors to modify the style of the created content while adhering to brand guidelines.

Visual Builder syncs content between the outline and the preview panel, so you see your changes immediately. See Enable live preview.

See Visual Builder concepts in the end-user documentation for information.