Optimizely Digital Experience Platform

With Optimizely, you can create truly customer-centric experiences using best-in-class CMS, robust ecommerce, and advanced personalization and marketing automation features.

Optimizely is based on a secure platform and multiple APIs and extensions, offering flexible customization and integration possibilities.

The Optimizely Digital Experience Platform is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search, and digital commerce in a single cloud service. The service ensures high availability and performance, with configuration and maintenance of required components included.

Feature highlights

Optimizely Content Management System (CMS)

• Advanced content authoring and multi-publishing
• Globalization and multi-language management
• A/B testing and content optimization
• Multi-step web forms capabilities
• Optimizely and SEO options

Optimizely Customized Commerce

• Catalogs and order management
• Discounts and promotions management
• Markets and multi-site support
• Customer service support

Optimizely Configured Commerce

• Get started with Configured Commerce

• Dynamic cart and checkout

• Guest users and quote capabilities

• Product taxonomy management

• Create multiple sites from a single instance

• Workflows  and reordering 

Optimizely Search & Navigation

• Get started with Search and Navigation

Optimizely Recommendations

• Recommendations
• Tracking and profile data analytics
• Content recommendations

Optimizely Feature Experimentation

• Experimentation platform for websites, mobile apps, smart devices, and back-end code.

Optimizely Web Experimentation

• A/B test user of interface variations, to optimize and personalize website messaging.

Optimizely Data Platform

• Send event data from any application to track user conversions offline or in a restricted environment.

Optimizely Performance Edge

• Deliver web experiments using a distributed network designed to improve page performance.

Optimizely Campaign

• Omnichannel campaign management

Connectors

• Marketing automation connectors

Integration and extension APIs

• User-generated content support
• Multiple integration and extension options
• "Headless" support; see Headless Optimizely

Cloud services

• Flexible cloud deployment options

User interface

See the Optimizely user guides for the user interface and examples of how to work with features as an end-user.

Developer guides and APIs

See the developer guides to learn how to get started developing with Optimizely. See Optimizely APIs and libraries for information about available libraries, such as C#, JavaScript, and REST APIs.

Get started

Check the system requirements before installing. Easy installation and service onboarding, a set of sample templates and Visual Studio extensions, help you get your development projects running. With Optimizely's continuous releases, updates are available every week, you can keep projects up-to-date with a shorter time-to-market for customer solutions.

Sample and demo sites

When you install an Optimizely site through Visual Studio, you have the option to install a CMS sample site to explore Optimizely CMS. You can also install a Customized Commerce sample site to explore an example implementation of a Customized Commerce solution.

Optimizely Foundation is a reference architecture and an example of a platform solution with multiple Optimizely products. You can use Foundation for demo purposes or as a starting point to get running with your Optimizely solution.