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DXP Cloud Services

Describes Optimizely Digital Experience Platform (DXP), how it works, and what to consider when developing solutions for DXP.

Optimizely Digital Experience Platform™ (DXP; formerly Digital Experience Cloud™ Service - DXC Service) is the cloud-based service offered by Optimizely using Microsoft cloud technology. See Optimizely Digital Experience Platform and Compare DXP packages.



This information is intended for developers building solutions based on Optimizely DXP and includes procedures and guidelines to consider when working with development and deployment.

DXP is built on top of other platforms and services, meaning that you, as a developer, do not need to worry about setting up and configuring the required components.

Optimizely DXP is based on Microsoft cloud technology, including these components:

The service also includes a Content Delivery Network (CDN) component for performance and security optimization and Optimizely Search & Navigation, which adds powerful search and navigation functionality.

Select a package

DXP is designed for scalability with consumption-based pricing, and you select a suitable package depending on the number of content items and whether multiple sites should share the same code base. The included managed services ensure smooth deployment and application availability.


DXP includes a monthly performance report that compiles performance metrics benchmarked against previous months. The report includes average page load, response time, views, events, and availability.

How DXP works

Within DXP, Optimizely manages complex services such as availability, network configurations and logging, and deployment to production. This lets you focus on the development and testing of solutions. As a developer, you need to know how coding patterns change when running a solution in the cloud.

A solution in DXP has separated environments for Integration or test, Preproduction, and Production, where changes to code and content are deployed between the environments.

You can manage deployments yourself through the Self-deployment portal, from Integration to Production. You can see environment information and consumption data in the Azure portal and DXP Dashboard.

See Get started with DXP for how to proceed when you have received the onboarding information from Optimizely.

DXP training

Extend your knowledge and learn how to make the most of the Optimizely DXP by attending a course for developers held by Optimizely experienced trainers. Visit Optimizely Education Services.