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Product-specific GDPR guidelines

Describes product-specific GDPR guidelines

Optimizely considers data privacy and protection when designing products and continuously assesses data security in its products. Optimizely uses encryption and pseudonymization wherever possible and designs products to simplify the design of active consent forms.

However, the Optimizely platform cannot make decisions for you. As an Optimizely partner or customer, GDPR will affect how you work with Optimizely, especially when working with Optimizely features that can collect and process data, such as Optimizely Content Management System, Optimizely Customized Commerce, Optimizely Forms, Optimizely Data Platform, Optimizely Recommendations, and Optimizely Campaign­­­.

The following sections contain product-specific guidelines to consider when working with Optimizely: