Schema Modules
This topic describes how to map data from an external system to Optimizely Data Platform (ODP).
When mapping data from an external system to ODP, you should ensure you map to standard schema whenever possible.
ODP determines the default schema available to clients based on installed app categories. For example, if a user installs a Loyalty & Rewards app, they will see a number of standard objects.
If you choose a category for your app in the app.yml that has a module associated with it, all of those fields are created upon installation.
Loyalty & Rewards
Customers
name: customers
fields:
- name: loyalty_points_balance
type: number
display_name: Loyalty Points Balance
description: The number of loyalty points that the customer currently has.
- name: loyalty_referral_code_id
type: string
display_name: Loyalty Referral Code ID
description: The unique Referral Code ID assigned to the customer.
- name: loyalty_tier_id
type: string
display_name: Loyalty Tier ID
description: The ID of the Loyalty Tier that the customer is associated with.
- name: loyalty_profile_created_at
type: ts
display_name: Loyalty Profile Created At
description: The date & time that the customer record was created in the connected loyalty app.
- name: loyalty_profile_updated_at
type: ts
display_name: Loyalty Profile Updated At
description: The date & time that the customer record was last updated in the connected loyalty app.
- name: loyalty_is_enrolled_member
type: boolean
display_name: Loyalty Is Enrolled Member
description: If true, the customer is currently enrolled in your loyalty program.
relations:
- name: loyalty_referral_code
display_name: Loyalty Referral Code
child_object: loyalty_referral_codes
join_fields:
- parent: loyalty_referral_code_id
child: loyalty_referral_code_id
- name: loyalty_tier
display_name: Loyalty Tier
child_object: loyalty_tiers
join_fields:
- parent: loyalty_tier_id
child: loyalty_tier_id
Events
name: events
fields:
- name: previous_loyalty_tier_id
display_name: Previous Loyalty Tier ID
type: string
description: The ID of the tier with which the customer was previously associated.
- name: current_loyalty_tier_id
display_name: Current Loyalty Tier ID
type: string
description: current_loyalty_tier_id
- name: previous_loyalty_points_balance
display_name: Previous Loyalty Points Balance
type: number
description: The loyalty points balance of the customer before this event.
- name: current_loyalty_points_balance
display_name: Current Loyalty Points Balance
type: number
description: The loyalty points balance of the customer after this event.
- name: loyalty_change_in_points
display_name: Loyalty Change In Points
type: number
description: The total change in loyalty points due to this event.
- name: loyalty_referral_code_id
display_name: Loyalty Referral Code ID
type: string
description: The unique referral code to which this event applies.
- name: loyalty_referred_customer_email
display_name: Loyalty Referred Customer Email
type: string
description: The email of the customer that was referred.
relations:
- name: loyalty_referral_code
display_name: Loyalty Referral Code
child_object: loyalty_referral_codes
join_fields:
parent: loyalty_referral_code_id
child: loyalty_referral_code_id
- name: previous_loyalty_tier
display_name: Previous Loyalty Tier
child_object: loyalty_tiers
join_fields:
parent: previous_loyalty_tier_id
child: loyalty_tier_id
- name: current_loyalty_tier
display_name: Current Loyalty Tier
child_object: loyalty_tiers
join_fields:
parent: current_loyalty_tier_id
child: loyalty_tier_id
Loyalty Referral Codes
name: loyalty_referral_codes
display_name: Loyalty Referral Codes
alias: loyalty_referral_code
fields:
- name: loyalty_referral_code_id
display_name: Loyalty Referral Code ID
type: string
description: The unique referral code assigned to a customer.
- name: referral_url
display_name: Referral URL
type: string
description: The unique referral code URL.
- name: total_shares
display_name: Total Shares
type: number
description: The number of times that this referral code has been shared.
- name: total_clicks
display_name: Total Clicks
type: number
description: The total number of clicks of the shared referral code URL.
- name: order_conversions_count
display_name: Order Conversions Count
type: number
description: The number of orders that have resulted from this referral code.
- name: order_conversions_amount
display_name: Order Conversions Amount
type: number
description: The dollar amount of the number of orders that have resulted from this referral code.
- name: expiration_ts
display_name: Expiration Date & Time
type: ts
description: The date & time that the referral code expires (if it does).
- name: is_expired
display_name: Is Expired
type: boolean
description: Determines whether or not the referral code is expired.
Loyalty Tiers
name: loyalty_tiers
display_name: Loyalty Tiers
alias: loyalty_tier
fields:
- name: loyalty_tier_id
display_name: Loyalty Tier ID
type: string
description: The unique identifier for a Loyalty Tier.
- name: name
display_name: Name
type: string
description: The name of the Loyalty Tier.
- name: description
display_name: Description
type: string
description: A description of this Loyalty Tier.
- name: rank
display_name: Rank
type: number
description: The numeric rank of this Loyalty Tier relative to other Loyalty Tiers.
- name: required_dollar_spend
display_name: Required Dollar Spend
type: number
description: The amount of dollars that a customer is required to spend to reach this Loyalty Tier.
- name: required_points
display_name: Required Points
type: number
description: The number of points required to reach this Loyalty Tier.
- name: required_purchases
display_name: Required Purchases
type: number
description: The number of purchases required to reach this Loyalty Tier.
Surveys & Feedback
Customers
name: customers
fields:
- name: nps_score
type: number
display_name: NPS Score
description: The most recent NPS score provided by the customer.
- name: nps_group
type: text
display_name: NPS Group
description: The NPS group (Promoter, Passive, Detractor) to which the customer belongs.
valid_values:
- promoter
- passive
- detractor
Events
name: events
fields:
- name: survey_id
type: string
display_name: Survey ID
description: The unique identifier of the customer survey.
- name: survey_question_id
type: string
display_name: Survey Question ID
description: The unique identifier of a question within a customer survey.
- name: survey_question_response_id
type: string
display_name: Survey Question Response ID
description: The unique identifier of the customer's response to a survey question.
relations:
- name: survey
display_name: Survey
child_object: surveys
join_fields:
- parent: survey_id
child: survey_id
- name: survey_question
display_name: Survey Question
child_object: survey_questions
join_fields:
- parent: survey_question_id
child: survey_question_id
- name: survey_question_response
display_name: Survey Question Response
child_object: survey_question_responses
join_fields:
- parent: survey_question_response_id
child: survey_question_response_id
Survey Questions Results
name: survey_question_responses
display_name: Survey Question Responses
alias: survey_question_response
fields:
- name: survey_question_response_id
type: string
display_name: Survey Question Response ID
description: The unique identifier of the customer's response to a survey question.
primary: true
- name: survey_question_id
type: string
display_name: Survey Question ID
description: The unique identifier of the question within a customer survey to which this response belongs.
- name: response_as_text
type: string
display_name: Response (Text)
description: The question response as text which is empty if the response is not text! (Refer to other Question Response fields).
- name: response_as_number
type: number
display_name: Response (Number)
description: The question response as a number which is empty if the response is not a number! (Refer to other Question Response fields).
- name: response_as_ts
type: ts
display_name: Response (Date / Time)
description: The question response as date/time which is empty if the response is not in date/time format! (Refer to other Question Response fields).
- name: response_as_boolean
type: boolean
display_name: Response (True / False)
description: The question response as true/false which is empty if the response is not in true/false format! (Refer to other Question Response fields).
- name: response_as_list
type: string
display_name: Response (List)
description: The question response as a list which is empty if the response is not a list! (Refer to other Question Response fields).
Survey Questions
name: survey_questions
display_name: Survey Questions
alias: survey_question
fields:
- name: survey_question_id
type: string
display_name: Survey Question ID
description: The unique identifier of a question within a customer survey.
primary: true
- name: text
type: string
display_name: Question Text
description: The survey's question text.
- name: survey_id
type: string
display_name: Survey ID
description: The unique identifier of the customer survey to which this question belongs.
- name: type
type: string
display_name: Question Type
description: The type of question.
valid_values:
- single_choice
- scale
- open_ended
- demographic
- datetime
- multiple_choice
- presentation
- file_upload
- name: required
type: boolean
display_name: Is Required Question?
description: Indicates whether or not the question must be answered by the customer.
Surveys
name: surveys
display_name: Surveys
alias: survey
fields:
- name: survey_id
type: string
display_name: Survey ID
description: The unique identifier of the customer survey.
primary: true
- name: title
type: string
display_name: Title
description: The title of the customer survey.
- name: language
type: string
display_name: Language
description: The language of the survey in ISO-639-1 format (for example, en-us).
- name: url
type: string
display_name: URL
description: The full URL at which the survey is/was accessible.
- name: created_at
type: ts
display_name: Created at
description: The date & time that the survey was created.
- name: updated_at
type: ts
display_name: Updated at
description: The date & time that the survey was last updated.
Reviews & Ratings
Events
name: events
fields:
- name: product_review_id
type: string
display_name: Product Review ID
description: The ID of the review relevant to this event (for product reviews).
- name: product_question_id
type: string
display_name: Product Question ID
description: The ID of the question relevant to this event (for product Q&As).
- name: product_answer_id
type: string
display_name: Product Answer ID
description: The ID of the answer relevant to this event (for product Q&As).
relations:
- name: product_review
display_name: Product Review
child_object: product_reviews
join_fields:
- parent: product_review_id
child: review_id
- name: product_question
display_name: Product Question
child_object: product_questions
join_fields:
- parent: product_question_id
child: question_id
- name: product_answer
display_name: Product Answer
child_object: product_answers
join_fields:
- parent: product_answer_id
child: answer_id
Product Answers
name: product_answers
display_name: Product Answers
alias: product_answer
fields:
- name: answer_id
type: string
display_name: Answer ID
description: The unique ID for this answer.
primary: true
- name: product_id
type: string
display_name: Product ID
description: The ID of the product to which this answer relates.
- name: question_id
type: string
display_name: Question ID
description: The ID of the question to which this answer relates.
- name: from_store_owner
type: boolean
display_name: From Store Owner?
description: Whether this answer was provided by the actual store owner.
- name: verified
type: boolean
display_name: Verified?
description: Whether this answer was left by a verified buyer.
- name: content
type: string
display_name: Content
description: The overall answer content.
- name: visible
type: boolean
display_name: Visible?
description: Whether this answer can be seen on the site.
- name: created_at
type: timestamp
display_name: Creation Date
description: The date and time when this answer was submitted.
- name: positive_reaction_count
type: number
display_name: Positive Reaction Count
description: The number of users who rated this answer positively.
- name: negative_reaction_count
type: number
display_name: Negative Reaction Count
description: The number of users who rated this answer negatively.
relations:
- name: product
display_name: Product
child_object: products
join_fields:
- parent: product_id
child: product_id
- name: product_question
display_name: Product Question
child_object: product_questions
join_fields:
- parent: question_id
child: question_id
Product Questions
name: product_questions
display_name: Product Questions
alias: product_question
fields:
- name: question_id
type: string
display_name: Question ID
description: The unique ID for this question.
primary: true
- name: product_id
type: string
display_name: Product ID
description: The ID of the queried product.
- name: content
type: string
display_name: Content
description: The overall question content.
- name: visible
type: boolean
display_name: Visible?
description: Whether this question can be seen on the site.
- name: created_at
type: timestamp
display_name: Creation Date
description: The date and time when this question was submitted.
relations:
- name: product
display_name: Product
child_object: products
join_fields:
- parent: product_id
child: product_id
Product Reviews
name: product_reviews
display_name: Product Reviews
alias: product_review
fields:
- name: review_id
type: string
display_name: Review ID
description: A unique identifier for this review.
primary: true
- name: product_id
type: string
display_name: Product ID
description: The ID of the reviewed product.
- name: score
type: number
display_name: score
description: The overall score represented by this review.
- name: positive_reaction_count
type: number
display_name: Positive Reaction Count
description: The number of users who rated this review positively.
- name: negative_reaction_count
type: number
display_name: Negative Reaction Count
description: The number of users who rated this review negatively.
- name: title
type: string
display_name: Title
description: The title given to this review.
- name: content
type: string
display_name: Content
description: The overall review content.
- name: visible
type: boolean
display_name: Visible?
description: Whether this review can be seen on the site.
- name: created_at
type: timestamp
display_name: Creation Date
description: The date and time when this review was submitted.
- name: deleted
type: boolean
display_name: Deleted?
description: Whether this review has been marked for deletion.
- name: verified
type: boolean
display_name: Verified?
description: Whether this review was left by a verified buyer.
- name: top_review
type: boolean
display_name: Top Review?
description: Whether this review is marked as a top review for the product.
relations:
- name: product
display_name: Product
child_object: products
join_fields:
- parent: product_id
child: product_id
Product
name: products
fields:
- name: average_score
type: number
display_name: Average Review Score
description: Average score of all reviews for the product.
- name: total_reviews
type: number
display_name: Total Review Count
description: Total count of reviews left for the product.
- name: top_review_id
type: string
display_name: Top Review ID
description: Unique ID of the top review identified for this product.
relations:
- name: top_review
display_name: Top Review
child_object: product_reviews
join_fields:
- parent: top_review_id
child: review_id
Coupon Codes
Events
name: events
fields:
- name: coupon_code # Definition within the "Base Schema" module.
relations:
- name: coupon
display_name: Coupon
child_object: assigned_coupons
join_fields:
- parent: coupon_code
child: coupon_code
actions:
- display_name: Coupon Assigned
description: Triggered when a coupon is assigned to a customer.
type: coupon
action: assigned
fields:
- coupon_code
- display_name: Order Purchase
description: A customer order purchase that included a coupon.
type: order
action: purchase
fields:
- coupon_code
Coupon Rules
name: coupon_rules
display_name: Coupon Rules
alias: coupon_rule
description: Coupon codes can be associated with a coupon rule. These rules describe what the coupon code can do when used by a customer. For example, a coupon code of SUMMER20-43dha8d7vb may be associated with a coupon rule of SUMMER20.
fields:
- name: coupon_rule_id
type: string
display_name: Coupon Rule ID
description: The unique ID for this coupon rule.
primary: true
- name: name
type: string
display_name: Name
description: A friendly name identifying the sale/occasion this rule might be offered during (e.g., SUMMER2020).
- name: discount_percent
type: number
display_name: Percent Off
description: The amount of the discount in percentage points. For example, "5% off" is represented as 5.
- name: discount_value
type: number
display_name: Value Off
description: The amount of the discount in currency. For example, "$4 off" is represented as 4.
- name: free_shipping_type
type: string
display_name: Free Shipping Type
description: Describes how the coupon affects shipping. The only accepted values are "none", "partial", "full_order".
valid_values:
- none
- partial
- full_order
- name: discount_type
type: string
display_name: Discount Type
description: An identifier for how this discount affects an order. The only accepted values are "per_item_discount", "per_total_discount", "shipping_discount", "free_shipping", or "percentage_discount".
valid_values:
- per_item_discount
- per_total_discount
- shipping_discount
- free_shipping
- percentage_discount
- name: uses_per_customer
type: number
display_name: Max Uses (per Customer)
description: The number of times each coupon code that follows this rule may be redeemed.
- name: uses_overall
type: string
display_name: Max Uses (all Customers)
description: The number of times each coupon code that follows this rule can be redeemed across all customers.
- name: starts_at
type: timestamp
display_name: Valid From
description: The date at which this rule can first be used.
- name: earned
type: boolean
display_name: Earned?
description: Indicates whether or not the coupon codes following this rule are earned. Common methods include earning a loyalty tier or performing an action (e.g., sharing a product on social media).
- name: code_prefix
type: string
display_name: Prefix
description: A prefix that would be found at the beginning of every coupon code using this rule.
- name: code_suffix
type: string
display_name: Suffix
description: A suffix that would be found at the end of every coupon code using this rule.
Assigned Coupons
name: assigned_coupons
display_name: Assigned Coupons
alias: assigned_coupon
description: Contains all the coupons assigned to customers. Each assigned coupon is typically associated with a Coupon Rule that describes what a coupon does.
fields:
- name: coupon_code
type: string
display_name: Coupon Code
description: The unique ID for this coupon.
primary: true
- name: coupon_rule_id
type: string
display_name: Coupon Rule ID
description: The unique ID of the coupon rule that the coupon follows.
relations:
- name: coupon_rule
display_name: Coupon Rule
child_object: coupon_rules
join_fields:
- parent: coupon_rule_id
child: coupon_rule_id
Updated about 2 months ago
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