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Optimizely Web Experimentation

Run experiments on your site using the Optimizely Web Experimentation JavaScript API.

The Optimizely JavaScript API lets developers modify the default behavior of Optimizely Web Experimentation.

The Optimizely Web Experimentation snippet contains JavaScript logic that runs experiments on web pages. Using the JavaScript API, you can:

  • Target activation based on specific page content or events
  • Query activation, bucketing, or conversion state for custom analytics
  • Force visitors into specific variations

See the API functions documentation for push and get methods.

Updated 18 days ago