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Integrate BlueKai

Describes how to set up your BlueKai JS Return tag to make segment data available client-side and access your BlueKai Campaign list in Optimizely Web Experimentation to create audiences and target experiences.

BlueKai is a data management platform (DMP) that makes it easy to use first- and third-party visitor data when working with Optimizely experiments. You must have an active BlueKai subscription.

Create a BlueKai JS tag

  1. Go to and select Manage > Containers.

  2. Click Create New.

  3. Enter a name that identifies the container as an Optimizely data delivery container and accept the defaults for the other settings.

  4. Click Save And Generate Code

  5. Click the JS tab for the JSON Return tag type in the Generate Code dialog.

    Each time a user in your audience visits a web page hosting the JS Return tag, BlueKai returns JSON-formatted data to the page that includes the segment ID and the categories for which the user qualified. Optimizely uses this data to associate the user with the audience. 

    The JS Return tag has the following syntax:

    <script type="text/javascript" src="[<>](🔗)<SITE_ID>?ret=js&limit=<PIXEL_LIMIT>"</script>
  1. Click Copy in the code box, then paste the JS tag in the <head> tag above the Optimizely snippet on each web page you intend to optimize.

    For example:

//BlueKai JS Tag
<script type="text/javascript" src=""</script>

//Optimizely Implementation tag (see step e to get this)
<script src="//"></script>
//existing_head_code …



Load your BlueKai snippet synchronously above your Optimizely snippet for the information to be available on a visitor's first page-view.

Enable the BlueKai integration in Optimizely Web Experimentation

See how to enable an integration.

Enter your BlueKai Web Service User Key and Web Service Private Key.

See Oracle's article on getting your API keys for more information. Turning this integration on lets Optimizely Web Experimentation access the campaigns you have defined in your BlueKai account.



To use BlueKai campaigns with this integration, you configure campaigns with the following settings for the JSON return tag: Create new campaign typeSite Optimization

In addition to standard new campaign options like name, audience and vendor, select the following options:

  1. Select Blanket Campaign with type Inclusive under Blanket Options.
  2. Select the following under Options
    • Multiple Wins Per Page
    • HTTPS pull
    • Win Every Time 

If either the Site Optimization campaign type or the Win Every Time option is not available, please contact your BlueKai/Oracle account manager for help.

Create an Optimizely audience

Create an audience in Optimizely Web Experimentation based on company information in BlueKai or add BlueKai conditions to an existing audience.

  1. Go to Audiences > Create New Audience.
  2. Enter the name of your new audience.
  3. Click BlueKai to see a full list of targeting conditions. Hover over the question mark to see each condition's description.
  1. Drag a BlueKai campaign into the Audience Conditions section. Enter the BlueKai campaign ID/value from the pre-populated drop-down.
  2. Click Save Audience.

In BlueKai, you can see the campaigns you defined under Manage > Campaigns. If you add a new campaign to BlueKai, it may take a few minutes before it appears in the Optimizely audience builder dropdown.

You can use this audience to target your experiments.

You can also edit BlueKai audiences for post-experiment analysis for audiences created with dimensions in Optimizely Web Experimentation. Edit the audience and enable segmentation to accomplish this.

For more on how to configure and use audiences, see the article on targeting audiences in Optimizely. For ideas on how to create personalized experiences for your BlueKai audiences, see Optimizely Web Personalization Resources.

If you want to learn more about creating audiences and campaigns in BlueKai, visit their knowledge base.