Integrate Lytics

Lytics is an analytics tool that lets you identify predictive audiences and use them across your digital marketing channels. Integrating Lytics with Optimizely Web Experimentation or Optimizely Personalization lets you target campaigns and experiments to audiences identified in Lytics.

For example, users of the Dormant audience might receive a special promotion to increase their level of activity, while Consistent users are invited to leave reviews or praise your brand on Facebook.

The integration combines Lytics' deep multi-channel user profiles with Optimizely audiences for personalization on the web.

Configure the integration

Copy and paste the Lytics tracking tag onto your site above the Optimizely snippet.

In Lytics, complete the following:

1. go to Manage Accounts > Edit Master.
2. Select the Public Segments checkbox.
3. Click Save.

In Optimizely, complete the following:

1. Go to Settings > Integrations > Lytics.
2. Toggle the integration to On.
3. Click Accept.
4. Enter your Data API Key.
5. Click Save.

Create a Lytics audience

1. Go to Audiences and click Create New Audience.

2. Enter a name for the new audience.

3. Drag and drop a condition for Lytics under Audience Conditions and complete the open fields.

   The drop-down list shows all audiences you have defined in your Lytics account, including custom and smart audiences.

Sync Lytics audiences

All audiences in Lytics are exported to Optimizely and continuously updated every hour. Any new audience in Lytics is automatically added to Optimizely.

1. In Lytics, click the Optimizely tile.
2. Enter your API token. Here is how to generate a token.
3. Click Connect.
4. Go to Actions in your Lytics account and click Export Audience.
5. Click Save.