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JavaScript API use cases

This topic describes use cases on why you would want to build behavioral queries when running Optimizely Personalization.

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When running Optimizely Personalization, your web page can evaluate a behavioral query on-demand using the query API.

  • This type of behavioral query can evaluate to a complex value like a list or an event object, in addition to a simple value like a number, Boolean, or string.
  • You analyze even more complex behavior by making multiple calls to the JavaScript API.
  • You can also use the JavaScript API to debug behavioral queries that you are planning to use in your Custom Behavioral Attributes.

Updated about 1 year ago