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Customer Behavior

This topic introduces Optimizely Personalization and how to track customer behavior.

Optimizely Personalization allows you to discover and take action on your customers' browsing behavior.

In this context, browsing behavior is encoded by event objects, documented in the following topics. You will need to become familiar with the structure of these event objects in order to write effective behavioral queries.

A behavioral query describes how a single customer's events can be converted into a meaningful value. Each query is specified using a JSON object. The format of these query objects is documented in the following topics.


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