## Platform

Optimizely Content Management System (CMS) consists of the Optimizely framework with a core user interface, CMS and Optimizely Customized Commerce for content management and e-commerce, and other modules supporting marketing automation and social interaction features. The Optimizely Application (app, sometimes called add-on) Store contains a broad selection of ready-to-use apps to extend the functionality of a solution, and you also can build your own custom apps. 

Optimizely has an open and layered architecture, allowing for almost any type of integration using standard technology. 

• **Optimization layer** – Measures, analyzes and optimizes the performance of website content, such as conversion rates for a campaign landing page.

• **Delivery layer** – Includes support for responsive design and templates based on Web Forms and MVC, and also support for building advanced search and filtering features.

• **Creation layer** – Manages content such as pages and blocks, or e-commerce content such as products and orders. Content can be personalized, and can also be part of an approval workflow with authorization applied.

• **Data layer** – Provides the information from one or more content providers (which can originate from the database) and external data sources that are integrated with Optimizely .

## CMS

CMS provides core features for content and presentation management:

• Typed model for content types

• Built-in components supporting both MVC and Web Forms

• Administration and edit views

• Projects and multi-publishing

• Publishing workflow

• Globalization support

• Friendly URL management

• Version management

## Technical foundation

• Microsoft .NET Framework and ASP.NET

• JavaScript and Dojo toolkit

CMS has a web solution toolkit, with sample templates and a plug-in for Visual Studio to get your website development project quickly up and running.