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Optimizely Digital Experience Platform

Describes the Optimizely Digital Experience Platform (DXP) with included products and features, and how to get started developing.

With Optimizely, you can create truly customer-centric experiences using best-in-class CMS, robust ecommerce, and advanced personalization and marketing automation features.

Optimizely is based on a secure platform and multiple APIs and extensions, offering flexible customization and integration possibilities.

The Optimizely Digital Experience Platform is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search, and digital commerce in a single cloud service. The service ensures high availability and performance, including configuration and maintenance of required components.

Feature highlights

Optimizely Content Management System (CMS)

Optimizely Customized Commerce

Optimizely Configured Commerce

  • Get started with Configured Commerce

  • Dynamic cart and checkout

  • Guest users and quote capabilities

  • Product taxonomy management

  • Create multiple sites from a single instance

  • Workflows  and reordering 

Optimizely Search & Navigation

Optimizely Personalization

Optimizely Feature Experimentation

Optimizely Web Experimentation

Optimizely Campaign


Integration and extension APIs

Cloud services

User interface

See the Optimizely user guides for the user interface and examples of how to work with features as an end-user.

Developer guides and APIs

See the Optimizely platform sections and the developer guides to learn how to get started developing with Optimizely. See Optimizely APIs and libraries for information about available libraries, such as C#, JavaScript, and REST APIs.

Get started

Check the system requirements before installing. Easy installation and service onboarding, sample templates, and Visual Studio extensions help you get your development projects up and running. With Optimizely's continuous releases, see Optimizely Release Notes by Product to keep projects up-to-date with a shorter time-to-market for customer solutions.

Sample and demo sites

When you install an Optimizely site through Visual Studio, you can install a CMS sample site to explore Optimizely. You can also install a Customized Commerce sample site to explore an example implementation of a Customized Commerce solution.

For headless scenarios where the website presentation layer is decoupled from the back-end content management and ecommerce functionality, see the public repository for Content Delivery JS SDK on GitHub. The sample sites show how to render Optimizely content in a client-side framework and how to render Optimizely content with a JavaScript framework with server-side rendering.

Optimizely Foundation is a reference architecture and an example of a platform solution with multiple Optimizely products. You can use Foundation for demo purposes or as a starting point to get up and running with your Optimizely solution.