Optimizely Digital Experience Platform

With Optimizely, you can create truly customer-centric experiences using best-in-class CMS, robust ecommerce, and advanced personalization and marketing automation features.

Optimizely is based on a secure platform and multiple APIs and extensions, offering flexible customization and integration possibilities.

The Optimizely Digital Experience Platform is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search, and digital commerce in a single cloud service. The service ensures high availability and performance, including configuration and maintenance of required components.

Feature highlights

Optimizely Content Management System (CMS)

• Advanced content authoring and multi-publishing
• Globalization and multi-language management
• A/B testing and content optimization
• Multi-step web forms capabilities
• Optimizely and SEO options

Optimizely Customized Commerce

• Catalogs and order management
• Discounts and promotions
• Markets and multi-site
• Customers

Optimizely Configured Commerce

• Get started with Configured Commerce

• Dynamic cart and checkout

• Guest users and quote capabilities

• Product taxonomy management

• Create multiple sites from a single instance

• Workflows  and reordering 

Optimizely Search & Navigation

• Get started with Search & Navigation

Optimizely Personalization

• Personalization
• Tracking and profile data analytics
• Content recommendations

Optimizely Feature Experimentation

• Experimentation platform for websites, mobile apps, smart devices, and back-end code.

Optimizely Web Experimentation

• A/B test user of interface variations, to optimize and personalize website messaging.
• Send event data from any application to track user conversions offline or in a restricted environment.
• Deliver web experiments using a distributed network designed to improve page performance.

Optimizely Campaign

• Omnichannel campaign management

Connectors

• Marketing automation connectors

Integration and extension APIs

• User-generated content support
• Multiple integration and extension options
• "Headless" support; see Headless Optimizely

Cloud services

• Flexible cloud deployment options

User interface

See the Optimizely user guides for the user interface and examples of how to work with features as an end-user.

Developer guides and APIs

See the Optimizely platform sections and the developer guides to learn how to get started developing with Optimizely. See Optimizely APIs and libraries for information about available libraries, such as C#, JavaScript, and REST APIs.

Get started

Check the system requirements before installing. Easy installation and service onboarding, sample templates, and Visual Studio extensions help you get your development projects up and running. With Optimizely's continuous releases, updates are available every week, you can keep projects up-to-date with a shorter time-to-market for customer solutions.

Sample and demo sites

When you install an Optimizely site through Visual Studio, you can install a CMS sample site to explore Optimizely. You can also install a Customized Commerce sample site to explore an example implementation of a Customized Commerce solution.

For headless scenarios where the website presentation layer is decoupled from the back-end content management and ecommerce functionality, see the public repository for Content Delivery JS SDK on GitHub. The sample sites show how to render Optimizely content in a client-side framework and how to render Optimizely content with a JavaScript framework with server-side rendering.

Optimizely Foundation is a reference architecture and an example of a platform solution with multiple Optimizely products. You can use Foundation for demo purposes or as a starting point to get up and running with your Optimizely solution.