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DXP cloud services

Describes Optimizely Digital Experience Platform (DXP), how it works, and what to consider when developing solutions for DXP.



This information is intended for developers building solutions based on Optimizely DXP and includes procedures and guidelines to consider when working with development and deployment.

Optimizely Digital Experience Platform™ (DXP) offers a cloud-first approach to standout engagement, including high availability and performance, easy connectivity with other cloud services and existing systems, the ability to manage spikes in customer demand, and a platform that is ready to adopt the latest technology updates seamlessly.

What is DXP?

DXP is built on top of other platforms and services, meaning that you, as a developer, do not need to worry about setting up and configuring the required components.

Optimizely DXP is based on Microsoft cloud technology, including these components:

The service also includes a Content Delivery Network (CDN) component for performance and security optimization and Optimizely Search & Navigation, which adds powerful search and navigation functionality.

Select a package

DXP is designed for scalability with consumption-based pricing, and you select a suitable package depending on the number of content items and whether multiple sites should share the same code base. The included managed services ensure smooth deployment and application availability. See Optimizely CMS and Customized Commerce Service Description.


DXP includes a monthly performance report that compiles performance metrics benchmarked against previous months. The report includes average page loads, response times, views, events, and availability.

How DXP works

Within DXP, Optimizely manages complex services such as availability, network configurations and logging, and deployment to production. This lets you focus on developing and testing solutions. As a developer, you need to know how coding patterns change when running a solution in the cloud.

A solution in DXP has separated environments for Integration or test, Preproduction and Production, where changes to code and content are deployed between the environments.

You can manage deployments through the Self-deployment portal, from Integration to Production. You can see environment information and consumption data in the Azure portal and DXP Dashboard.

Related topics

  • See Get started with DXP for how to proceed when you have received the onboarding information from Optimizely.
  • See Compare DXP packages for what is included.
  • Optimizely Education Services. can extend your knowledge and help you learn how to make the most of the Optimizely DXP by attending a course for developers held by Optimizely experienced trainers.