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Deploy a CMS site

Describes first-time onboarding deployment of an existing Content Cloud (CMS) website to the Integration environment, as part of the Optimizely Digital Experience Platform (DXP).


When is this applicable?

This is an onboarding scenario for an existing site which you want to move to a cloud-based environment for the first time, for further development and maintenance there. In this case, you already have a database with content, and you will need to get that restored to the correct application, which will be done by Optimizely.

Before you start

This topic uses Visual Studio with the Optimizely extensions and publish profiles. However, you can also use other deployment methods.

Create the output files

To deploy from your local development environment, export the database as a .bacpac file and upload it to the DXP integration environment's storage account. Optimizely Support will import it for you.

You can also upload the BLOBs directly (unpacked) to your DXP integration environment's storage account.

Also, you can deploy the code using Visual Studio or the deployment tool of your choice to the DXP integration environment.

1. Create code package

  1. Add a cloud platform to the website. In the NuGet package manager:

    a. Select Browse.
    b. Enter Optimizely Azure in the search field.
    c. Select the EPiServer.CloudPlatform.Cms package.
    d. Select your project.
    e. Click Install and confirm the installation.

  2. To configure the EPiServer.CloudPlatform.Cms package, you need to add this code in ConfigureServices method in startup.cs file.

    public class Startup {
      public void ConfigureServices(IServiceCollection services, IConfiguration configuration) {



    If you only want to add the EPiServer.CloudPlatform.Cms package to specific environments, you can run something similar to the following code to check the environment.

    public void ConfigureServices(
      IServiceCollection services,
      IConfiguration configuration IWebHostEnvironment env) {
      if (env.IsDevelopment()) {
  3. Add required header scripts to Razor view before the closing of </head> tag.




    Optimizely recommends this step to make Azure Application Insights works for front-end pages.

    If you are not using Razor to render views or are unable to add Header required resources, please manually add Application Insights JS SDK initialization script following Microsoft's guide here.
    You can acquire the Application Insights connection string from the Environment Variable APPINSIGHTS_INSTRUMENTATIONKEY.

  4. Run the solution.

2. Publish the website to create a code package

  1. Right-click the project in Visual Studio's Solution Explorer and select Publish.

  2. In the Pick a publish target dialog box, select New Folder.

  3. Click Next.

  4. Choose a location or keep the default.

  5. Click Finish.

  6. Zip the contents of the publish directory and rename to ProjectName.cms.app.00001.nukpg.

3. Deploy the package

Get API credentials, if you need to know how to do that, see Deployment API authentication.

The sample to deploy the code is using PowerShell. Any deployment API method will work as long as you are deploying a package. 

# Connect EpiCloud using credentials from portal
Connect-EpiCloud -ProjectId "projectId" -ClientKey "key" -ClientSecret "secret"

# Upload .NET Core Alloy to blob storage
$sasUrl = Get-EpiDeploymentPackageLocation
Add-EpiDeploymentPackage -SasUrl $sasUrl -Path .\AlloyNetCore.cms.app.0.1.0.nupkg

# Deploy package to environment. This will first build a docker image out of the package and then deploy it to the target environment.
Start-EpiDeployment -DeploymentPackage "AlloyNetCore.cms.app.0.1.0.nupkg" -TargetEnvironment "Integration" -DirectDeploy -Wait


  1. In Microsoft SQL Server Studio, connect to the database to use.

  2. Right-click on the database, and select Tasks > Export Data-tier Application...

  3. In the Export Settingstab:

    1. Select Save to local disk
    2. Select a target location for the files
    3. Enter a name for the bacpac file
    4. Click Next.

  4. After the export, verify the results and click Close.


  1. In Visual Studio, right-click on your project and select Open folder in File Explorer.

  2. Locate the blobs folder under App_Data, and zip the content of the blobs folder using a zip tool of your choice.

Upload the output files

When you have created the output files, you can deploy the code yourself. For the bacpac and media/BLOB files, contact Optimizely and follow the instructions provided. You will receive the keys to upload the bacpac and media/BLOB files to the upload container on the storage account, and Optimizely will finalize the deployment.