Overview of Optimizely Graph
Learn how you can deliver and search content with GraphQL-powered performance.
Optimizely Graph is a high-performance, GraphQL-based delivery service that transforms your content into a structured, queryable graph. It helps you deliver content with greater speed, flexibility, and precision across websites, mobile apps, kiosks, and more.
Key benefits
- Deliver fast search results – Return relevant results, with the possibility to use semantic search functionality.
- Request only the data you need – Use GraphQL to avoid over-fetching and improve application performance.
- Reuse content across channels – Power headless experiences from a single source of content.
- Display content dynamically – Flexible filtering and aggregation support.
- Maintain consistency across platforms – Share unified structure and branding everywhere content is published.
How it works
After enabling Optimizely Graph in DXP, install Content Management System (CMS) synchronization package and configure scheduled updates. The system then indexes the content into a graph structure that reflects relationships between content types, references, and tags. You can retrieve structured JSON responses in real time using GraphQL queries tailored to your application’s needs.
Use cases
Optimizely Graph supports a wide range of use cases, including advanced on-site search, automatically updating content, and omnichannel delivery. It is also ideal for teams looking to unify CMS and Commerce data in a single experience.
Common scenarios include:
- Powering behavior-aware search experiences
- Showing dynamic content based on tags, taxonomy, or content type
- Reusing content across multiple channels without duplication
- Enabling combined search across product data and editorial content
Integrations with Optimizely products
The Graph integration section provides a deeper look into how Optimizely Graph connects with other Optimizely products, such as CMS and Commerce Connect.
Updated 15 days ago