Manage PII data

Optimizely Search & Navigation uses tracking to store statistical data about search queries submitted by site visitors, and the results they clicked. The statistics help identify areas of improvement and optimization so more relevant content can be provided to visitors.

Managing PII data in your search solution is important to comply with GDPR policies (General Data Protection Regulation) and manage data protection requests. See GDPR guidelines.

Use the following methods to manage PII data in the search index.

• Prevent indexing of specific statistics
• Remove specific statistics from the index