Optimizely Data Platform (ODP) provides harmonization of customer data which leads to real-time understanding of your customer's behaviors. ODP lets you scale highly personalized, multichannel campaigns leveraging AI-powered predictive analysis sharing insights across other Optimizely products.
- Import your historical customer data in a way that fits your development flow:
- Send ongoing data to ODP. You can record subsequent data using any combination of the following options:
- Set up the ODP application UI for your company. For more information, see user documentation for ODP.
Updated 3 months ago