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Consent

Describes customer consent in Optimizely Data Platform (ODP).

Consent refers to a customer's ability to receive marketing communications. Customers that are opted-out cannot receive marketing messages on any channel. Messages that are transactional in nature (order receipts, shipping notifications, etc.) are exempt.

Opt-in is a situation where customers provide their personal information (like an email address or phone number) to an organization with the expectation that they will receive marketing communications as a result.

This consent can be implicit or explicit. You should understand the differences between these two types of consent, as laws such as CAN-SPAM, TCPA, CCPA and GDPR have changed the way customer data and communication is handled.

For more information, read the article on how to Understand marketing consent.

Reference

ODP REST API
ODP Web SDK


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