Optimizely Data Platform (ODP) provides harmonization of customer data which leads to real-time understanding of your customer's behaviors. ODP lets you scale highly personalized, multichannel campaigns leveraging AI-powered predictive analysis sharing insights across other Optimizely products.
If you are familiar with ODP's various schemas and data structures, you can start importing data right away. If not, see The basics of ODP to learn the fundamentals of ODP. See also support documentation on Optimizely Data Platform (ODP).
- Import your historical customer data in a way that fits your development flow:
- Send ongoing data to ODP. You can record subsequent data using any combination of the following options:
Updated 3 days ago