Track custom events - Optimizely for Web

Track custom events in Optimizely. The event eventName will be tracked and associated with the current visitor.

Syntax

window["optimizely"].push(event);

Parameters

Parameter and Type	Child Attribute	Description
event EventObject		This is an event object. Required.
type string	Child attribute of type EventObject	This is a static value that indicates that you're using the `event` function. Required.
eventName string	Child attribute of type EventObject	The "API name" for an event created in Optimizely, e.g., "add_to_cart". Required.
tags EventTag	Child attribute of type EventObject	A flat object containing metadata about an event (e.g., the SKU of the product being purchased). Some keys are reserved; see the EventTag definition below for the list of such keys.
revenue integer	Child attribute of type EventTag	Used to submit values for the revenue metric. Values of this tag should be integers equal to 100 times the unit value of the relevant currency (e.g., dollar, euro). For example, if a conversion results in $75.02 of revenue, then this tag should be included with value 7502.
value number	Child attribute of type EventTag	Used to submit values for numeric metrics that are not revenue. If it's a number, it's included among both eventMetrics and eventFeatures in raw data export. If the value isn't a number, this tag is still included among the eventFeatures present in raw data export, but is not among eventMetrics and is not used in computing metric statistics.
`` string* or integer	Child attribute of type EventTag	You can specify additional properties of your choice.

Example Call

window["optimizely"].push({
  "type": "event",
  "eventName": "watchedVideo",
  "tags": {
    "title": "Funny Cats",
    "duration": 30,
    "revenue": 5000
  }
});

Description

The event method captures visitor behavior and additional data. You can track clicks and pageviews in Optimizely without code, but this API call supports tracking other behaviors like watching a video. These events can be used for measuring the results of a campaign or for determining an audience based on behavior. Learn more about events.