Optimizely Web Experimentation uses visitor attributes for targeting and segmentation.
The visitor object contains all the attributes that can be used for targeting and segmentation.
Syntax
visitor = window["optimizely"].get("visitor");Parameters
| Parameter and Type | Child Attribute | Description |
|---|---|---|
| visitor string | N/A | The argument indicating to get visitor information. Required. |
Return value
| Parameter and type | Child attribute | Description |
|---|---|---|
| VisitorData | N/A | The object contains all the attributes that can be used for targeting and segmentation. |
| browserId string | Child attribute of type VisitorData. | A unique identifier for the browser type. |
| browserVersion string | Child attribute of type VisitorData. | The version of the browser. |
| source_type string | Child attribute of type VisitorData. | Optimizely Web Experimentation evaluates how a visitor came to the website based on the referrer value. Possible values are direct, search, and referral. |
| visitorId string | Child attribute of type VisitorData. | A unique ID that Web Experimentation uses to identify a visitor. |
| custom object[CustomAttributeObject] | Child attribute of type VisitorData. | An object whose keys are custom attribute IDs and whose values are CustomAttributeObjects. Contains values for all custom attributes that have been set for the visitor. |
| id string | Child attribute of type CustomAttributeObject. | The ID of the custom attribute, as displayed in Audiences > Attributes in the Optimizely UI. |
| value string | Child attribute of type CustomAttributeObject. | The value of the custom attribute as set for the current visitor. |
** | Child attribute of type VisitorData. | This object can contain project- or environment-specific properties that are not predefined. |
Example call
visitor = window["optimizely"].get("visitor");Example return value
{
"browserId": "gc",
"browserVersion": "53.0.2785.143",
"source_type": "referral",
"visitorId": "oeu1476217818972r0.36434468013549726",
"custom": {
"7973492630": {
"id": "7973492630",
"value": "High Tech"
},
"7995780411": {
"id": "7995780411",
"value": "commercial 1"
}
}
}