Syntax

window["optimizely"].push(tag);

Parameters

Parameter and Type	Child Attribute	Description
tag TagObject	N/A	This is a tag object.
type string	Child attribute of type TagObject	This is a static value that indicates that you're using the `tag` function. Required.
tags PageTag	Child attribute of type TagObject	A single-level JSON object with metadata. This is equivalent to page tags, but it can be used when pages are already being activated using URL targeting.
`` string* or integer	Child attribute of type PageTag	You can specify additional properties of your choice.

Example Call

window["optimizely"].push({
  "type": "tags",
  "tags": {
    "category": "Kitchen",
    "subcategory": "Blenders",
    "price": 64999,
    "sku": 113757
  }
});

Description

Tags are contextual metadata about pages and events. They identify what a user is looking at, clicking on, or interacting with. For example, you can use tags to describe a product being purchased, an article being read, or a flight being booked. Learn more about tags.

There are three ways to capture this context:

Directly on an event, using the tags property.
Directly on a page, using the tags property. These tags will be sent along with any event that happens on that page.
Finally, you can use this tags method directly to add context without activating a page and tracking a pageview. This is equivalent to the previous option but can be used when pages are already being activated using URL targeting.