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Validate tracking

Describes how to validate the installation and the tracking script used with Optimizely Content Recommendations, part of the Optimizely Recommendations suite.

Verify the installation

After you have installed Optimizely Content Recommendations on a web page, validate that it is working by checking the developer tools on your browser.



This example uses Chrome but you can check with the browser of your choice.

  1. In the Chrome browser, right-click on the page and select Inspect. The Chrome DevTools interface appears.
  2. Select the Network tab.
  3. Use the filter to search for the ia.gif call, which sends the information to Content recommendations. If ia.gif shows up (with status 200), then the installation was successful.

Inspect the visitor cookie

  1. In the Chrome DevTools, select the Application tab.
  2. Select Storage > Cookies > {client}.
  3. Verify that the iv (idio visitor) cookie appears in the list.

Other ways to verify content recommendations

  • Is content coming into the Content dashboard? Does the chart show one or more topics imported?
  • Is content coming into the Insight dashboard? Are you starting to track unique visitors; is there traffic to the site?

Related blog post: Implementing Idio (Optimizely) analytics and content recommendations on an Episerver (Optimizely) site  - David Knipe