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API Reference
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Overview

Overview of the Optimizely API in Feature Experimentation.

The Optimizely API lets you create and manage Feature Experimentation projects, audiences, and environments.  You can use the Optimizely API for other types of Experimentation projects, such as Web Experimentation and Full Stack (Legacy). Because of this, not all endpoints are available in Feature Experimentation.

You can use the Optimizely API to manage

  • audiences based on information collected from your Data Management Platform.
  • projects from an internal system.
  • events and metrics to track usage.

Use the REST API

To use the Optimizely API, you must authenticate by generating an API token. See Generate tokens and use the the REST API for information on how generate API keys. For information on finding IDs for the API keys, see Find IDs for API calls.

Available endpoints

The following Optimizely API endpoints are available in Optimizely Feature Experimentation projects: