The type of data to be accessed or deleted. The two options are:

• user - End users (also known as Collaborators) that are added to the accounts of our customers. A user can be a collaborator on multiple accounts.
• visitor - Visitors who visit or use our customers’ websites, apps and other digital products. Optimizely stores visitor data to calculate experiment results and to tailor content.

The identifier value that you would like us to use when searching. If user was selected in the previous step, the identifier will be the email address for the User.

User data is identified by the email address used to create the end user account. The endpoint only accepts the email datatype if you selected user for Datatype.

If you selected visitor for data_type, you can select 5 options for personal identifier types:

• dcp_id - Any ID used to identify targeting records in Optimizely.

• email - The email address of a visitor.

• fullstack_id - The unique identifier used for Full Stack experiments.

• optimizely_end_user_id - An Optimizely generated user cookie.

• other - Any other identifier that was uploaded to Optimizely.

delete - Removes all data within an account that is associated to the identifier defined in the identifier field.
access - Finds all data stored in Optimizely systems associated to the identifier defined in the identifier field and exports it to an AWS S3 bucket for you to access.