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Overview and how to get started using the Optimizely Web Experimentation REST API.


Optimizely Web Experimentation's REST API lets you create and manage Optimizely Web Experimentation projects and experiments and analyze results from other applications.

For example, our solutions partners and technology partners use the REST API to:

  • Create Optimizely Web Experimentation audiences based on information collected from your Data Management Platform.
  • Manage Optimizely Web Experimentation projects from an internal system.
  • Pull results data into an internal dashboard or results widget.
  • Send email alerts when specific results are achieved.

Use the REST API

To use the Optimizely Web Experimentation REST API, you must authenticate by generating an API token. For information on how to do so, refer to the documentation on how to Generate a personal access token in Optimizely Web Experimentation.